Shopify Messaging vs theMarketer: Email marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- theMarketer is detected on 3.7× as many Shopify stores as Shopify Messaging: 400 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and theMarketer 5.0 from 4 reviews.
- theMarketer lists 22 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Back-in-stock emails, Consent collection.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
- Romania
- Bulgaria
- Hungary
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · 2 seats
- · Ecommerce email templates
- · Email support
- · Regular email & plain text
- · Up to 1000 contacts
- · Up to 5000 emails / month
Standard
- · 3 seats
- · Email & chat support
- · Push Notifications
- · Regular email & plain text
- · SMS
Ecommerce
- · Ecommerce email templates
- · Everything in Standard plus:
- · Personalized product recommendations
- · Simple RFM Analysis
Ecommerce PRO
- · Advanced RFM Analysis
- · Everything in Ecommerce plus:
- · Feedback
- · Launcher
- · Loyalty Program
- · Referral Program
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
theMarketer is an email marketing and loyalty program platform enabling businesses to streamline their marketing processes, optimise their resources, and nurture customer lifetime value. Engage your customers instantly with newsletter / SMS / push notifications campaigns, and keep them coming back with our powerful Loyalty Program.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Ramp up your email marketing with personalised product recommendations
- Enhance customer retention and lifetime value with our Loyalty Program
- Ready to go email, SMS and push notifications automations to re-engage customers
- Turn your customers into brand ambassadors with our Referral Program
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  theMarketer |
|---|---|---|
| Detected stores | 108 | 400(ahead) |
| Net store change, 28 days | +3 | +2 |
| Stores added, 28 days | 7(ahead) | 2 |
| Big-brand share | Not enough data | 4% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Japan, Hong Kong | Romania, Bulgaria, Hungary |
Reviews
| Measure | Shopify Messaging | theMarketer |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 4,816(ahead) | 4 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Shopify Messaging | theMarketer |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $23.28/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 4 |
Listing
| Measure | Shopify Messaging | theMarketer |
|---|---|---|
| Shopify category rank | #12(ahead) | #49 |
| Shopify App Charts | Not on this week’s charts | #14 in Email marketing |
| Built for Shopify | No | No |
| Launched | Apr 14, 2020 | Aug 5, 2024 |
| Languages | 20 | 1 |
| Developer | Shopify | theMarketer International SRL - RO46003544 |
FAQ
Shopify Messaging and theMarketer: common questions
- Which is more popular, Shopify Messaging or theMarketer?
- theMarketer is detected on 3.7× as many Shopify stores as Shopify Messaging: 400 vs 108 as of Nov 9, 2026.
- Which has better reviews, Shopify Messaging or theMarketer?
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and theMarketer 5.0 from 4 reviews.
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 7 the others don’t mention, such as AI generation, Custom campaigns, Custom code, Insights and tips. theMarketer lists 22 the others don’t mention, such as A/B testing, Back-in-stock emails, Consent collection, Coupons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.