Omnisend Email Marketing & SMS vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Omnisend Email Marketing & SMS is detected on 394× as many Shopify stores as Shopify Messaging: 42,565 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Omnisend Email Marketing & SMS 4.7 from 3,202 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only Omnisend Email Marketing & SMS lists a free plan.
- Omnisend Email Marketing & SMS lists 35 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 24/7 live support — even on Free
- · 250+ customizable email templates
- · Automate abandoned cart & welcome emails
- · Describe a segment, built-in AI makes it
- · Email up to 250 people
- · Grow your email list with popups & forms
STANDARD
- · Describe a popup and Forms AI builds it
- · EVERYTHING in Free plan, plus:
- · Meet our email expert on $400/mo+ plans
- · No Omnisend branding on emails & forms
- · Send 6,000 emails per month
- · Send unlimited web push notifications
PRO
- · Add SMS starting at $0.007/message
- · Advanced reporting
- · Dynamic content personalization
- · EVERYTHING in Standard plan, plus:
- · Personalized product recommender AI
- · Send unlimited emails
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSell more with the Omnisend email marketing app, plus SMS, newsletters, and web push — turn visitors into repeat customers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Easily create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more–no coding needed
- Easily set up abandoned carts with one click, plus welcome & browse abandonment
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Omnisend Email Marketing & SMS |  Shopify Messaging |
|---|---|---|
| Detected stores | 42,565(ahead) | 108 |
| Net store change, 28 days | −16 | +3 |
| Stores added, 28 days | 594(ahead) | 7 |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong |
Reviews
| Measure | Omnisend Email Marketing & SMS | Shopify Messaging |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 3,202 | 4,816(ahead) |
| New reviews, 28 days | 15 | Not enough data |
| Reviewers a year or more in | 27% | 43%(ahead) |
Pricing
| Measure | Omnisend Email Marketing & SMS | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $16/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Omnisend Email Marketing & SMS | Shopify Messaging |
|---|---|---|
| Shopify category rank | #11(ahead) | #12 |
| Shopify App Charts | #10 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 10, 2014 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Omnisend | Shopify |
Switching movement
3 stores dropped one and added the other in the last 180 days
FAQ
Omnisend Email Marketing & SMS and Shopify Messaging: common questions
- Which is more popular, Omnisend Email Marketing & SMS or Shopify Messaging?
- Omnisend Email Marketing & SMS is detected on 394× as many Shopify stores as Shopify Messaging: 42,565 vs 108 as of Nov 9, 2026.
- Is Omnisend Email Marketing & SMS or Shopify Messaging cheaper?
- Only Omnisend Email Marketing & SMS lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Omnisend Email Marketing & SMS or Shopify Messaging?
- On the Shopify App Store: Omnisend Email Marketing & SMS 4.7 from 3,202 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Omnisend Email Marketing & SMS lists 35 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. Shopify Messaging lists 1 the others don’t mention, such as Follow-up emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Omnisend Email Marketing & SMS and Shopify Messaging?
- 3 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.