Mailchimp Email SMS Marketing vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Mailchimp Email SMS Marketing is detected on 882× as many Shopify stores as Shopify Messaging: 95,284 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,570 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only Mailchimp Email SMS Marketing lists a free plan.
- Mailchimp Email SMS Marketing lists 43 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
Head to head
Drive traffic and sales with email and marketing automation
Email marketing made for commerce
- United States
- United Kingdom
- Australia
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailchimp Email SMS Marketing |  Shopify Messaging |
|---|---|---|
| Detected stores | 95,284(ahead) | 108 |
| Net store change, 28 days | +75 | +3 |
| Stores added, 28 days | 81(ahead) | 7 |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong |
Reviews
| Measure | Mailchimp Email SMS Marketing | Shopify Messaging |
|---|---|---|
| App Store rating | 4.8 ★ | 4.8 ★ |
| App Store reviews | 1,570 | 4,816(ahead) |
| New reviews, 28 days | 57 | Not enough data |
| Reviewers a year or more in | 49%(ahead) | 43% |
Pricing
| Measure | Mailchimp Email SMS Marketing | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $13/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Mailchimp Email SMS Marketing | Shopify Messaging |
|---|---|---|
| Shopify category rank | #9(ahead) | #12 |
| Shopify App Charts | #4 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 28, 2018 | Apr 14, 2020 |
| Languages | 4 | 20 |
| Developer | Intuit Mailchimp | Shopify |
FAQ
Mailchimp Email SMS Marketing and Shopify Messaging: common questions
- Which is more popular, Mailchimp Email SMS Marketing or Shopify Messaging?
- Mailchimp Email SMS Marketing is detected on 882× as many Shopify stores as Shopify Messaging: 95,284 vs 108 as of Nov 9, 2026.
- Is Mailchimp Email SMS Marketing or Shopify Messaging cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Mailchimp Email SMS Marketing or Shopify Messaging?
- On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,570 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 43 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.