Klaviyo: Email Marketing & SMS vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Klaviyo is detected on 2562× as many Shopify stores as Shopify Messaging: 276,655 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Klaviyo lists 40 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
- 43 stores run Klaviyo and Shopify Messaging together.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Shopify Messaging |
|---|---|---|
| Detected stores | 276,655(ahead) | 108 |
| Net store change, 28 days | +505 | +3 |
| Stores added, 28 days | 2,738(ahead) | 7 |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong |
Reviews
| Measure | Klaviyo | Shopify Messaging |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 3,434 | 4,816(ahead) |
| New reviews, 28 days | 64 | Not enough data |
| Reviewers a year or more in | 43% | 43%(ahead) |
Pricing
| Measure | Klaviyo | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $15/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Klaviyo | Shopify Messaging |
|---|---|---|
| Shopify category rank | #2(ahead) | #12 |
| Shopify App Charts | #2 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 20, 2012 | Apr 14, 2020 |
| Languages | 6 | 20 |
| Developer | Klaviyo | Shopify |
Switching movement
7 stores dropped one and added the other in the last 180 days
FAQ
Klaviyo and Shopify Messaging: common questions
- Which is more popular, Klaviyo or Shopify Messaging?
- Klaviyo is detected on 2562× as many Shopify stores as Shopify Messaging: 276,655 vs 108 as of Nov 9, 2026.
- Which has better reviews, Klaviyo or Shopify Messaging?
- On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Klaviyo lists 40 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Can you use Klaviyo and Shopify Messaging together?
- Yes. 43 stores run Klaviyo and Shopify Messaging together. Shoplist detects both apps on those storefronts.
- Are stores switching between Klaviyo and Shopify Messaging?
- 7 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.