Use case · For app GTM teams
Your best prospects already installed your competitor.
They’ve proven the need, budgeted for the category, and live one migration away. The only hard part is finding them — which is exactly what app-stack search is for.
The problem
Generic lists can’t see the stack
A contact database can tell you a company runs on Shopify and who the marketing lead is. It usually can’t tell you the thing that decides the deal: whether they already use your competitor, your complement, or nothing at all.
That’s why app teams end up doing account research by hand — storefront by storefront. The stack is the qualification, and the stack is public. It just needs to be searchable.
The workflow
From competitor name to outreach-ready list
The flagship Shoplist workflow, end to end.
- 1
Filter brands by the competitor’s app
In Brand Discovery, filter the directory to brands where the competitor’s app is detected — and optionally exclude brands already using yours. That intersection is your displacement market.
- 2
Qualify with stack context
Narrow by brand category and the rest of the stack: a merchant running subscriptions and reviews but no loyalty app tells you something about maturity and fit before any call.
- 3
Save the segment with its reasoning
Push the qualified brands into a list — “Using competitor X, beauty vertical, no loyalty app.” The reason code travels with the segment instead of dying in a spreadsheet tab name.
- 4
Export and reach out with a reason
Export the list to CSV for your CRM or outbound tool. Outreach opens with evidence (“teams on [category] apps like the one you use often hit X”) instead of a cold generic pitch.
Accurate data
Detections you can act on
App detection is built from public storefront and ecosystem evidence, and it is near-perfectly accurate — when a brand shows up in your segment for using a competitor app, it is using that app. Coverage is comprehensive and grows every day, so you can prospect on these segments with confidence. Details in the data methodology.
FAQ
Frequently asked questions
Get started
Build your first displacement segment today.
Pick a competitor, filter the brand directory, and export a list with a reason attached.