FeaturesMarket Voice
Up to two years of reviews, clustered into themes you can act on.
Your market is telling you what to build — in thousands of public App Store reviews. Market Voice reads them across your competitive set and turns them into ranked, evidence-backed themes.
How it works
From raw reviews to ranked themes
The AI does the reading; the evidence stays attached so you can check its work.
Define a scope
A scope is your competitive set: your app plus the competitors you care about. That framing keeps the analysis commercial — what merchants complain about across your market, not the whole App Store.
AI clusters the reviews into themes
Market Voice reads up to 24 months of public App Store reviews across the scope and clusters recurring complaints and praise into named themes, keeping pain and praise separate so neither drowns out the other.
Read the briefs, check the evidence
Themes are ranked by commercial opportunity and summarized in weekly briefs. Every theme links back to the underlying review quotes, so you can verify any claim against the source before acting on it.
Start freeMarket Voice is available on paid plans.
What you get
A research analyst for your category
Scopes, themes, briefs, and sentiment — each grounded in citable source reviews.
Competitive scopes
Analyze your app against the competitors you choose. Scopes re-analyze on a schedule, with the last-analysis time always visible.
Pain & praise themes
Recurring merchant complaints and compliments, clustered and named — partitioned so pricing gripes never blur into onboarding praise.
Opportunity ranking
Themes are scored by commercial opportunity, so the roadmap conversation starts from what merchants are loudest about.
Weekly briefs
Narrative summaries of what moved in your scope: new themes, growing complaints, shifting sentiment.
Trust pulse
Aggregated review sentiment across the scope over time — a quick read on whether a competitor is winning or losing merchant trust.
Evidence cards
Every theme cites its source reviews. No black-box claims: if Market Voice says onboarding is a pain point, you can read the merchants saying so.
Honest data
Checkable by design
Market Voice reads public App Store reviews and nothing else — no support tickets, no admin data, nothing a merchant has not published. Every theme it names links to the reviews behind it, and every scope shows when it was last analyzed.
The example scope above shows the lifetime public review counts of the product-reviews apps it lists, as of the date shown; a real scope reads up to 24 months of them. How reviews are sourced and refreshed is in the data methodology.
FAQ
Frequently asked questions
Get started
Your roadmap is hiding in your competitors’ reviews.
Set up a scope and read what merchants in your category actually complain about.
Market Voice is available on paid plans.
