Set up Shopify app-change alerts. Turn movement into your next move.

A useful watchlist starts with a decision. Follow a direct competitor to track its listing, pricing and merchant movement. Follow a target brand to see detected apps added to or removed from its stack. Give each follow a purpose: sharpen a competitive pitch, spot a relevant account change, or keep a priority opportunity current.

For example, a subscription-app founder can follow a rival app and a handful of qualified subscription brands. Competitor listing updates inform positioning. Brand stack changes give the sales team a reason to revisit an account. Those are different signals, so configure them separately.

1. 1

   Open the app or brand you want to monitor.

   Find it in Shoplist and open its detail or First Look view. Check the entity name so you follow the right app or merchant.

2. 2

   Select Follow.

   The control changes to Following with the entity’s name. Read the confirmation beneath it: Shoplist also tells you when relevant email updates are switched off.

3. 3

   Build a deliberate watchlist.

   Start with the competitors and accounts you will act on. Your plan sets follow limits; the product shows the available allowance when you reach one.

Open Settings → Notifications and find Topics. Each row has separate Email and Slack controls. Select the topic that matches your goal before choosing its cadence.

Following an app brings together several kinds of intelligence. Listing changes belong to App changes. Installs, removals and momentum around that app belong to Market moves. A followed brand’s app-stack additions and removals also use Market moves. App market activity can arrive as a rollup, so one notification can represent several changes.

In Channels, turn Email on. In Topics, choose Instant, Daily brief, Weekly or Off for each email topic. Instant puts qualifying signals into the alert lane. Daily brief collects updates at your selected Brief time. Weekly topics arrive on Monday at that hour. Empty briefs are skipped.

Under Daily brief time, set Brief time and Timezone, then select Save changes. Under Quiet hours + pause all, keep Pause all notifications off for active monitoring. If you enable quiet hours, set the start and end times and save. Deliveries wait until quiet hours end.

Use Instant selectively. A topic setting applies across that topic, so choose the rhythm that suits your watchlist. Busy activity is grouped, and instant-delivery limits move overflow into a brief. For competitor movement, a focused daily review often creates a better working queue than a stream of interruptions.

For Slack, open Settings → Integrations → Slack. Select Install if needed, then Connect. Complete the Slack authorization for your workspace and destination channel. Back in Shoplist, check that the connection shows Connected.

Set the cadence for notification topics in the Slack column under Settings → Notifications → Topics. Use the integration page to manage the workspace connection and send a test message to its destination.

For a custom workflow, open Settings → Integrations → Webhooks, install the integration and choose Open portal under Manage endpoints. Add and test your receiving endpoint there. Webhooks carry event notifications directly; the email and Slack topic matrix does not configure their delivery.

In the Slack integration, select Send test message and check the selected Slack channel. This confirms the connection can deliver there. For webhooks, use the portal’s endpoint test and inspect the response at your receiver.

Then check a new matching event in the Notifications view of your Shoplist unified inbox. Open its detail link, confirm the app or brand, and compare it with the email or Slack delivery at the configured cadence. This checks the complete monitoring flow; a channel test alone checks only the connection.

Turn the event into a next action: review the changed pricing, refresh the target account’s stack, or update your competitive pitch. A detected removal is useful account context. Read the current brand view before deciding what to say to that buyer.