Which app has more detected Shopify stores, Mailchimp Email SMS Marketing or theMarketer: Email marketing?
Mailchimp Email SMS Marketing has the larger detected footprint with 89,403 detected stores.
Mailchimp Email SMS Marketing vs theMarketer: Email marketing
Adoption, reviews and pricing compared with real detection data: detected stores, review volume, pricing, top categories, countries and momentum.
Both: Email marketingBoth: Apparel & AccessoriesBoth: Home & GardenBoth: Food, Beverages & Tobacco
Quick answer
As of Oct 31, 2026, Mailchimp Email SMS Marketing is detected on 89,403 Shopify stores vs 229 for theMarketer: Email marketing.
Side by side
Adoption, reviews, and pricing
| Signal | Mailchimp Email SMS Marketing | theMarketer: Email marketing |
|---|---|---|
| Detected stores | 89,403 | 229 |
| Reviews | 1,931 reviews | 33 reviews |
| Rating | 4.5 | 4.8 |
| Pricing | Free plan available | Free to install |
| Top categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top countries | United States, United Kingdom | Romania, Bulgaria |
| 28-day net stores | 0 (estimated) | 0 (estimated) |
| Shopify App Charts | #4 on the Shoplist 100 | #14 in Email marketing |
| Shopify category rank |
FAQ
Comparison notes
Does Shoplist show exact merchants switching between Mailchimp Email SMS Marketing and theMarketer: Email marketing?
The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.
What data powers these Shopify app comparisons?
Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and the 28-day net store change for each app when available.