Which app has more detected Shopify stores, Klaviyo: Email Marketing & SMS or theMarketer: Email marketing?
Klaviyo: Email Marketing & SMS has the larger detected footprint with 254,914 detected stores.
Klaviyo: Email Marketing & SMS vs theMarketer: Email marketing
Adoption, reviews and pricing compared with real detection data: detected stores, review volume, pricing, top categories, countries and momentum.
Both: Email marketingBoth: Apparel & AccessoriesBoth: Health & BeautyBoth: Home & Garden
Quick answer
As of Oct 31, 2026, Klaviyo: Email Marketing & SMS is detected on 254,914 Shopify stores vs 229 for theMarketer: Email marketing.
Side by side
Adoption, reviews, and pricing
| Signal | Klaviyo: Email Marketing & SMS | theMarketer: Email marketing |
|---|---|---|
| Detected stores | 254,914 | 229 |
| Reviews | 4,966 reviews | 33 reviews |
| Rating | 4.5 | 4.8 |
| Pricing | Free to install | Free to install |
| Top categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top countries | United States, United Kingdom | Romania, Bulgaria |
| 28-day net stores | +171 (estimated) | 0 (estimated) |
| Shopify App Charts | #2 on the Shoplist 100 | #14 in Email marketing |
| Shopify category rank |
Switching movement
1 brand dropped one and added the other in the last 180 days
FAQ
Comparison notes
Does Shoplist show exact merchants switching between Klaviyo: Email Marketing & SMS and theMarketer: Email marketing?
The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.
What data powers these Shopify app comparisons?
Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and the 28-day net store change for each app when available.