We're the Shopify agency that turns underperforming websites into high-value assets for scaling ecommerce brands. We do that by mapping customer journeys to align strategy, user experience, and technology into one seamless experience. Blubolt: Journey-Led Growth.
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logintosee.comBlubolt migrated Illumicrate from a complex, headless BigCommerce setup to a high-performance Shopify Plus store, delivering a +20% conversion rate uplift. Using our journey-led approach, we built visibility across the full customer journey and removed friction with a bespoke theme, automated waitlists, and seamless subscriptions, resulting in +196% revenue and +144% orders.
blubolt identified and resolved key friction points on Saltrock’s Product Detail Pages to drive engagement. Using our journey-led approach, we overhauled the image gallery and mobile navigation to improve the consideration stage. These data-driven enhancements resulted in a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor, and a 48% uplift in desktop conversion.
Blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a flexible Shopify 2.0 store that prioritises creative freedom. Our journey-led approach introduced interactive design flourishes, a bespoke gifting page, and instant returns via Reveni. These enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users, and a 44% rise in exchanges over refunds.
Blubolt migrated Snowdonia Cheese from WooCommerce to Shopify Plus to support long-term global scaling. Our journey-led approach delivered an elegant design, a unified analytics framework and innovative features, such as a custom hamper builder and a delivery date picker. This reduced operational friction and drove measurable results: +33% AOV uplift on hamper orders and +6% conversion rate.
Blubolt partnered with Lazy Oaf to unlock growth through a journey-led optimisation strategy. By refining the mini cart experience and removing lower-funnel friction, we improved transparency around delivery costs and checkout clarity. This data-driven approach, validated through A/B testing, resulted in a 20% uplift in customers beginning checkout and a 10% increase in overall conversion.
For teapigs' migration to Shopify Plus, the goal was to create a friendly and approachable website that provides customer information without overwhelming them, while also offering an intuitive and enjoyable browsing experience for their extensive product range. We implemented a personalized smart subscription service and a bespoke pick-n-mix bundle builder, enhancing in-house control and flexibility to ensure stability and support for long-term growth.
Abbott Lyon sought a revamped appearance and enhanced personalisation, along with improved flexibility and in-house control. To achieve this, we upgraded their brand to Shopify’s Online Store 2.0, utilizing its innovative features and functionalities through a collection of customizable templates, personalisation capabilities, and numerous third-party integrations. Additionally, we designed a new bespoke theme that reflects the essence of affordable luxury.
Green People aimed for a redesign that would enable access to new features from Online Store 2.0 and enhance site speed. To achieve this, we provided a contemporary, minimalist theme that aligns with their unique story and selling points. The updated design offers enhanced adaptability and flexibility, incorporates improved speed, and introduces new features like Shopify Markets.
RIXO sought a revitalization that showcased the brand's modern and premium essence. They aimed for improved in-house control to enhance site adjustments for driving conversions and increasing Average Order Value (AOV). In response, we created a flexible, modular site leveraging Online Store 2.0 coupled with an elegant theme design. Additionally, we integrated Harper Concierge to replicate the in-store experience for customers shopping from home.
We successfully migrated eight ZyroFisher brands to Shopify by implementing a single 'parent' theme, allowing each brand to act as a 'child' of that parent theme. This streamlined the management of over 60 sporting brands distributed by ZyroFisher, while providing each brand with a unique design and an optimized tech stack for effective multi-site operations.