blubolt
About blubolt
We build & optimise ecommerce stores. You get the revenue. Since 2006, we’ve combined expert strategy, UX, and tech to rebuild and optimise underperforming websites. As your Shopify agency, we turn browsing into buying to increase your sales.
Additional Services
- Conversion rate optimization
- Email marketing
- Website audit and optimization strategy
- Custom apps and integrations
- SEO
- International expansion
- Site performance and speed
- Wholesale/B2B
- Business strategy guidance
- Analytics and tracking
Contact
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Pricing Info
Our Projects & Clients
Newby Teas: A global migration for D2C & B2B with +41% conversions.
blubolt delivered a complex global Shopify Plus migration for Newby Teas, moving them from Magento to eliminate technical debt. blubolt built a bespoke storefront and unified back-office operations across 4 international warehouses and multiple ERPs, alongside an integrated retention stack and Shopify B2B infrastructure. Results: +43% add-to-cart and +41% conversion rate.
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Featured work
Raging Bull: Delivering a 15% increase in conversion rate.
blubolt delivered a lightning-fast Shopify Plus redesign for Raging Bull in just 3 months. Using the Horizon theme and blubolt's Volt component library, the team cleared technical debt and gave the brand full merchandising autonomy. By optimising mobile journeys and resolving tracking issues, blubolt built a highly efficient storefront. Results: +15% conversion rate, +12% add-to-cart, and +5% AOV.
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Featured work
Illumicrate: Smooth Subscription Journey Yields +196% Revenue.
Blubolt migrated Illumicrate from a complex, headless BigCommerce setup to a high-performance Shopify Plus store, delivering a +20% conversion rate uplift. Using our journey-led approach, we built visibility across the full customer journey and removed friction with a bespoke theme, automated waitlists, and seamless subscriptions, resulting in +196% revenue and +144% orders.
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Saltrock: 48% Desktop Conversion Boost Via Journey-Led Optimisation.
blubolt identified and resolved key friction points on Saltrock’s Product Detail Pages to drive engagement. Using our journey-led approach, we overhauled the image gallery and mobile navigation to improve the consideration stage. These data-driven enhancements resulted in a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor, and a 48% uplift in desktop conversion.
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Featured work
Bella Freud: +20% Conversions Via Journey-Led Shopify Migration.
Blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a flexible Shopify 2.0 store that prioritises creative freedom. Our journey-led approach introduced interactive design flourishes, a bespoke gifting page, and instant returns via Reveni. These enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users, and a 44% rise in exchanges over refunds.
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Featured work
Lazy Oaf: 10% Conversion Uplift With Journey-Led Growth Approach.
Blubolt partnered with Lazy Oaf to unlock growth through a journey-led optimisation strategy. By refining the mini cart experience and removing lower-funnel friction, we improved transparency around delivery costs and checkout clarity. This data-driven approach, validated through A/B testing, resulted in a 20% uplift in customers beginning checkout and a 10% increase in overall conversion.
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Teapigs Achieves 350% Revenue Growth During Cyber Weekend with Shopify Plus Migration
For teapigs' migration to Shopify Plus, the goal was to create a friendly and approachable website that provides customer information without overwhelming them, while also offering an intuitive and enjoyable browsing experience for their extensive product range. We implemented a personalized smart subscription service and a bespoke pick-n-mix bundle builder, enhancing in-house control and flexibility to ensure stability and support for long-term growth.
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Revamped Shopify Plus Site for Never Fully Dressed: Enhanced Conversions & Performance
Never Fully Dressed leveraged Shopify Plus and sought a website refresh to enhance its appearance and performance. We provided a sleek custom theme featuring streamlined navigation and numerous new functionalities, allowing for greater in-house control and an optimized mobile-first experience.
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Revamped RIXO Shopify Plus Store: Achieving +78% ATV with a Modern Design
RIXO sought a revitalization that showcased the brand's modern and premium essence. They aimed for improved in-house control to enhance site adjustments for driving conversions and increasing Average Order Value (AOV). In response, we created a flexible, modular site leveraging Online Store 2.0 coupled with an elegant theme design. Additionally, we integrated Harper Concierge to replicate the in-store experience for customers shopping from home.
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Revitalizing Abbott Lyon: Enhanced Personalisation and Bespoke Design
Abbott Lyon sought a revamped appearance and enhanced personalisation, along with improved flexibility and in-house control. To achieve this, we upgraded their brand to Shopify’s Online Store 2.0, utilizing its innovative features and functionalities through a collection of customizable templates, personalisation capabilities, and numerous third-party integrations. Additionally, we designed a new bespoke theme that reflects the essence of affordable luxury.
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Redesign for Green People: Elevating the Customer Journey with Online Store 2.0
Green People aimed for a redesign that would enable access to new features from Online Store 2.0 and enhance site speed. To achieve this, we provided a contemporary, minimalist theme that aligns with their unique story and selling points. The updated design offers enhanced adaptability and flexibility, incorporates improved speed, and introduces new features like Shopify Markets.
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ZyroFisher: Enterprise Shopify Migration for Multiple Brands
We successfully migrated eight ZyroFisher brands to Shopify by implementing a single 'parent' theme, allowing each brand to act as a 'child' of that parent theme. This streamlined the management of over 60 sporting brands distributed by ZyroFisher, while providing each brand with a unique design and an optimized tech stack for effective multi-site operations.
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Reviews
2 of 2 reviews shown.
Jasmine Silk
7/14/2026
We had a good experience working with the team on our store migration. They were professional, friendly, knowledgeable, and made what could have been a complex process feel straightforward. Communication was clear throughout the project, and they were always happy to answer any questions we had. Overall, we were very happy with the service provided and appreciated the team's support throughout the process. We'd be happy to recommend them to anyone looking for help with a store migration.
Nowaskey Extreme Performance
7/10/2026
The Blubolt team has been incredible to work with. Tons of communication. The team is all very smart and talented in the divisions they each work in from design, seo, development and so much more. Very happy with the decision we made to work with this team. I look forward to building my dream for our website with them.