Lazy Oaf: 10% Conversion Uplift With Journey-Led Growth Approach.

Blubolt partnered with Lazy Oaf to unlock growth through a journey-led optimisation strategy. By refining the mini cart experience and removing lower-funnel friction, we improved transparency around delivery costs and checkout clarity. This data-driven approach, validated through A/B testing, resulted in a 20% uplift in customers beginning checkout and a 10% increase in overall conversion.