Saltrock: 48% Desktop Conversion Boost Via Journey-Led Optimisation.
- Expert
- blubolt
blubolt identified and resolved key friction points on Saltrock’s Product Detail Pages to drive engagement. Using our journey-led approach, we overhauled the image gallery and mobile navigation to improve the consideration stage. These data-driven enhancements resulted in a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor, and a 48% uplift in desktop conversion.
