Blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a flexible Shopify 2.0 store that prioritises creative freedom. Our journey-led approach introduced interactive design flourishes, a bespoke gifting page, and instant returns via Reveni. These enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users, and a 44% rise in exchanges over refunds.