Northbeam vs Origin: Attribution & Profit

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.

The short answer

  • Northbeam is detected on 6.8× as many Shopify stores as Origin: 692 vs 102 as of Nov 11, 2026.
  • On the Shopify App Store: Northbeam 5.0 from 3 reviews and Origin 5.0 from 34 reviews.
  • Origin lists 8 features Northbeam’s listing doesn’t mention, including Data export, Event tracking, Funnel analysis.

Head to head

Detected stores

Northbeam: 692
Origin: 102

App Store reviews

Northbeam: 3
Origin: 34

Stores added, 28 days

Northbeam: —
Origin: 4
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Oct 19, 2022
Nov 11, 2022
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
2 last full month
Detected stores
692active installs
  • NOBULL
  • Frankies Bikinis
  • '47
  • BURGA
  • ALEX AND ANI
+687 more
102active installs
  • Kopari Beauty
  • Happy Mammoth AU
  • KontrolFreek
  • HK Army Clothing
  • THE WATCH CO.
+97 more
Most common store size
11-50 products26%
11-50 products25%
Top countries
  • United States72%
  • Canada4%
  • United Kingdom4%
  • United States19%
  • Czechia11%
  • India9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035AugAugNovJanAprAugOctNorthbeam: 3 reviews in August 2023Origin: Attribution & Profit: 5 reviews in July 2025Origin: Attribution & Profit: 3 reviews in August 2025Origin: Attribution & Profit: 3 reviews in October 2025Origin: Attribution & Profit: 1 reviews in November 2025Origin: Attribution & Profit: 1 reviews in December 2025Origin: Attribution & Profit: 1 reviews in January 2026Origin: Attribution & Profit: 2 reviews in March 2026Origin: Attribution & Profit: 1 reviews in April 2026Origin: Attribution & Profit: 1 reviews in June 2026Origin: Attribution & Profit: 2 reviews in August 2026Origin: Attribution & Profit: 5 reviews in September 2026Origin: Attribution & Profit: 2 reviews in October 2026
NorthbeamOriginCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $29 to $49/month
Plans
FreeFree to install
Northbeam offers individual pricing plans based on site page views and data refresh cadence
Pro$29/month
14-day free trial
  • · 1-year attribution window
  • · 2,000 orders/month
  • · Custom costs & profit tracking
  • · MCP server
  • · Meta Ads & Google Ads integration
  • · Multi-touch attribution
Platinum$49/month
14-day free trial
  • · 1-year attribution window
  • · 10,000 orders/month
  • · Custom costs & profit tracking
  • · MCP server
  • · Meta Ads & Google Ads integration
  • · Multi-touch attribution
Coverage
5 of 13 features38%
9 of 13 features69%
Unique strengths
  • Lifetime value (LTV)
  • Page views
  • Pixel tracking
  • Real-time tracking
  • Data export
  • Event tracking
  • Funnel analysis
  • Historical analysis
  • +4 more
Analytics
38%5/13
69%9/13
Customer behavior
75%3/4
25%1/4
Marketing and sales
17%1/6
83%5/6
Visuals and reports
33%1/3
100%3/3
418onlybothonly
NorthbeamOrigin13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Northbeam5.0(3)Origin5.0(34)
Works with also listed by another
—
  • Checkout
How it sells itself

Northbeam uses first-party data attribution to show you the true impact of your ad spend. Stop wondering what ads are working: Northbeam tells you what channels, campaigns and creatives are actually driving revenue. Northbeam provides a single unified source of truth for all your marketing channels. Analyze your ads by funnel stage, channel and any custom filters you desire.

Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.

Key points
  • We use machine learning to identify the sources of your revenue.
  • Customize reports on the fly, so you can find and share new insights.
  • Never miss a thing with our custom alerting for spend and performance metrics.
  • Reliable and accurate UTM analytics
  • Instant order attribution - no need to wait days to see results
  • Quickly find your top-performing sources and campaigns
  • Generate UTM links and snippets that plug directly into FB Ads
Screenshots
Northbeam user interface - the orders dashboard
Northbeam user interface - the sales dashboardNorthbeam - the new standard for ecommerce intelligenceKey benefits of Northbeam
Intuitive and reliable UTM analytics for Shopify
Simple order attributionUTM link generatorInstant, searchable UTM analytics

Installed with

Northbeam5.0(3)Origin5.0(34)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureNorthbeamOrigin
Detected stores692(ahead)as of Nov 11, 2026102as of Nov 11, 2026
Net store change, 28 days0estimated+4estimated
Stores added, 28 daysNot enough data4new and returning
Big-brand share68%of stores of known sizeNot enough data
Top store categoriesHealth & Beauty, Apparel & Accessories, Home & GardenHealth & Beauty, Sporting Goods, Apparel & Accessories
Top store countriesUnited States, Canada, United KingdomUnited States, Czechia, India

Reviews

MeasureNorthbeamOrigin
App Store rating5.0 ★5.0 ★
App Store reviews334(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureNorthbeamOrigin
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$29/month
Longest free trialNot listed14 days
Plans listed12

Listing

MeasureNorthbeamOrigin
Shopify category rankNot enough data#40in Analytics
Shopify App Charts#3 on Big-brand picks in AnalyticsNot on this week’s charts
Built for ShopifyNoYes
LaunchedOct 19, 2022Nov 11, 2022
Languages1English1English
DeveloperNorthbeamOrigin Attribution

FAQ

Northbeam and Origin: common questions

Which is more popular, Northbeam or Origin?
Northbeam is detected on 6.8× as many Shopify stores as Origin: 692 vs 102 as of Nov 11, 2026.
Which has better reviews, Northbeam or Origin?
On the Shopify App Store: Northbeam 5.0 from 3 reviews and Origin 5.0 from 34 reviews.
What features does each app list that the other doesn’t?
Northbeam lists 4 the others don’t mention, such as Lifetime value (LTV), Page views, Pixel tracking, Real-time tracking. Origin lists 8 the others don’t mention, such as Data export, Event tracking, Funnel analysis, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.