Kendall Analytics vs Northbeam

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.

The short answer

  • Northbeam is detected on 2.2× as many Shopify stores as Kendall Analytics: 286 vs 129 as of Nov 4, 2026.
  • On the Shopify App Store: Kendall Analytics 3.9 from 29 reviews and Northbeam 5.0 from 3 reviews.
  • Kendall Analytics lists 16 features Northbeam’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.

Head to head

Detected stores

Kendall Analytics: 129
Northbeam: 286

App Store reviews

Kendall Analytics: 29
Northbeam: 3
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Apr 12, 2022
Oct 19, 2022
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
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Detected stores
129active installs
  • 80sTees.com, Inc.
  • Altenew
  • Aliava
  • Lily Jade
  • Smithey Ironware
+124 more
286active installs
  • NOBULL
  • Frankies Bikinis
  • '47
  • ALEX AND ANI
  • DIFF Eyewear
+281 more
Most common store size
11-50 products21%
11-50 products25%
Top countries
  • United States78%
  • Canada5%
  • Australia4%
  • United States73%
  • Canada4%
  • United Kingdom4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunAugNovMayAugKendall Analytics: 2 reviews in June 2023Kendall Analytics: 1 reviews in July 2023Kendall Analytics: 5 reviews in October 2023Kendall Analytics: 5 reviews in November 2023Kendall Analytics: 2 reviews in April 2024Kendall Analytics: 5 reviews in May 2024Kendall Analytics: 8 reviews in June 2024Kendall Analytics: 1 reviews in August 2026Northbeam: 3 reviews in August 2023
Kendall AnalyticsNorthbeamCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $299 to $999/month
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Plans
Kendall 5$299/month
30-day free trial
  • · For stores with up to $5M yearly GMV
  • · Includes all app features
Kendall 10$499/month
30-day free trial
  • · For stores with up to $10M yearly GMV
  • · Includes all app features
  • · Standard support
Kendall 25$699/month
30-day free trial
  • · For stores with up to $25M yearly GMV
  • · Includes all app features
  • · Priority support
Kendall 50$999/month
30-day free trial
  • · For stores with over $50M yearly GMV
  • · Includes all app features
  • · Personalized support
FreeFree to install
Northbeam offers individual pricing plans based on site page views and data refresh cadence
Coverage
20 of 21 features95%
5 of 21 features24%
Unique strengths
  • Activity tracking
  • AI insights
  • Benchmarking
  • Checkout analytics
  • +12 more
  • Real-time tracking
Analytics
95%20/21
24%5/21
Customer behavior
83%5/6
50%3/6
Marketing and sales
100%8/8
13%1/8
Visuals and reports
100%7/7
14%1/7
1641onlybothonly
Kendall AnalyticsNorthbeam21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Facebook Ad Manager
  • Google Ad Manager
  • TikTok Ad Manager
  • Snap Ad Manager
—
How it sells itself

Kendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports.

Northbeam uses first-party data attribution to show you the true impact of your ad spend. Stop wondering what ads are working: Northbeam tells you what channels, campaigns and creatives are actually driving revenue. Northbeam provides a single unified source of truth for all your marketing channels. Analyze your ads by funnel stage, channel and any custom filters you desire.

Key points
  • Get notified of which ads to cut / boost based on real first-party metrics
  • Know your landing page winners / losers and easily identify leaky checkout flows
  • Get alerted to unusual KPI trends and site anomalies, giving you peace of mind
  • Compare your store to others in the industry using our robust benchmarking data
  • We use machine learning to identify the sources of your revenue.
  • Customize reports on the fly, so you can find and share new insights.
  • Never miss a thing with our custom alerting for spend and performance metrics.
Screenshots
Know which ads are actually driving new customers
Compare your store's performance with others in your industryThe best real-time monitor for dozens of KPIs (ROAS, Sales, etc)
Northbeam user interface - the orders dashboard
Northbeam user interface - the sales dashboardNorthbeam - the new standard for ecommerce intelligenceKey benefits of Northbeam

Installed with

Kendall Analytics3.9(29)Northbeam5.0(3)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureKendall AnalyticsNorthbeam
Detected stores129as of Nov 4, 2026286(ahead)as of Nov 4, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough data68%of stores of known size
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyHealth & Beauty, Apparel & Accessories, Home & Garden
Top store countriesUnited States, Canada, AustraliaUnited States, Canada, United Kingdom

Reviews

MeasureKendall AnalyticsNorthbeam
App Store rating3.9 ★5.0 ★(ahead)
App Store reviews29(ahead)3
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureKendall AnalyticsNorthbeam
Free planNot listedNot listed
Lowest paid monthly plan$299/monthNo monthly plan listed
Longest free trial30 daysNot listed
Plans listed41

Listing

MeasureKendall AnalyticsNorthbeam
Shopify category rank#724in AnalyticsNot enough data
Shopify App Charts#7 on Pricing moves in AnalyticsNot on this week’s charts
Built for ShopifyNoNo
LaunchedApr 12, 2022Oct 19, 2022
Languages1English1English
DeveloperKendall Square, IncNorthbeam

FAQ

Kendall Analytics and Northbeam: common questions

Which is more popular, Kendall Analytics or Northbeam?
Northbeam is detected on 2.2× as many Shopify stores as Kendall Analytics: 286 vs 129 as of Nov 4, 2026.
Which has better reviews, Kendall Analytics or Northbeam?
On the Shopify App Store: Kendall Analytics 3.9 from 29 reviews and Northbeam 5.0 from 3 reviews.
What features does each app list that the other doesn’t?
Kendall Analytics lists 16 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Checkout analytics. Northbeam lists 1 the others don’t mention, such as Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.