Northbeam vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- ThoughtMetric Analytics is detected on 1.1× as many Shopify stores as Northbeam: 315 vs 286 as of Nov 4, 2026.
- On the Shopify App Store: Northbeam 5.0 from 3 reviews and ThoughtMetric Analytics 4.0 from 15 reviews.
- ThoughtMetric Analytics lists 12 features Northbeam’s listing doesn’t mention, including Activity tracking, Custom dashboards, Custom reports.
Head to head
Marketing attribution and performance tracking
- United States
- Canada
- United Kingdom
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNorthbeam uses first-party data attribution to show you the true impact of your ad spend. Stop wondering what ads are working: Northbeam tells you what channels, campaigns and creatives are actually driving revenue. Northbeam provides a single unified source of truth for all your marketing channels. Analyze your ads by funnel stage, channel and any custom filters you desire.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- We use machine learning to identify the sources of your revenue.
- Customize reports on the fly, so you can find and share new insights.
- Never miss a thing with our custom alerting for spend and performance metrics.
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ThoughtMetric Analytics | |
|---|---|---|
| Detected stores | 286 | 315(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | 68% | 27% |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | United States, Canada, United Kingdom | United States, United Kingdom, Australia |
Reviews
| Measure | ThoughtMetric Analytics | |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.0 ★ |
| App Store reviews | 3 | 15(ahead) |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ThoughtMetric Analytics | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | ThoughtMetric Analytics | |
|---|---|---|
| Shopify category rank | Not enough data | #165 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 19, 2022 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | Northbeam | ThoughtMetric Inc. |
FAQ
Northbeam and ThoughtMetric Analytics: common questions
- Which is more popular, Northbeam or ThoughtMetric Analytics?
- ThoughtMetric Analytics is detected on 1.1× as many Shopify stores as Northbeam: 315 vs 286 as of Nov 4, 2026.
- Which has better reviews, Northbeam or ThoughtMetric Analytics?
- On the Shopify App Store: Northbeam 5.0 from 3 reviews and ThoughtMetric Analytics 4.0 from 15 reviews.
- What features does each app list that the other doesn’t?
- ThoughtMetric Analytics lists 12 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.