Origin: Attribution & Profit vs ThoughtMetric: Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- ThoughtMetric is detected on 3.5× as many Shopify stores as Origin: 353 vs 102 as of Nov 11, 2026.
- On the Shopify App Store: Origin 5.0 from 34 reviews and ThoughtMetric 4.0 from 15 reviews.
- Paid plans start at $29/month for Origin and $99/month for ThoughtMetric.
- ThoughtMetric lists 9 features Origin’s listing doesn’t mention, including Activity tracking, Custom dashboards, Custom reports.
Head to head
Marketing attribution and performance tracking
- United States
- Czechia
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOrigin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
Understand which campaigns efficiently drive sales. ThoughtMetric tracks every marketing channel and finds the source of each order by combining pixel tracking with an optional “How did you hear about us?” survey. The reports are easy to read without an analyst, so you can make budget decisions with confidence and prove that your marketing efforts work.
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Origin |  ThoughtMetric |
|---|---|---|
| Detected stores | 102 | 353(ahead) |
| Net store change, 28 days | +4 | +4 |
| Stores added, 28 days | 4 | 4 |
| Big-brand share | Not enough data | 26% |
| Top store categories | Health & Beauty, Sporting Goods, Apparel & Accessories | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | United States, Czechia, India | United States, United Kingdom, Australia |
Reviews
| Measure | Origin | ThoughtMetric |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.0 ★ |
| App Store reviews | 34(ahead) | 15 |
| New reviews, 28 days | 0 | 1(ahead) |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Origin | ThoughtMetric |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Origin | ThoughtMetric |
|---|---|---|
| Shopify category rank | #40(ahead) | #166 |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | Yes | No |
| Launched | Nov 11, 2022 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | Origin Attribution | ThoughtMetric Inc. |
FAQ
Origin and ThoughtMetric: common questions
- Which is more popular, Origin or ThoughtMetric?
- ThoughtMetric is detected on 3.5× as many Shopify stores as Origin: 353 vs 102 as of Nov 11, 2026.
- Is Origin or ThoughtMetric cheaper?
- Paid plans start at $29/month for Origin and $99/month for ThoughtMetric. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Origin or ThoughtMetric?
- On the Shopify App Store: Origin 5.0 from 34 reviews and ThoughtMetric 4.0 from 15 reviews.
- What features does each app list that the other doesn’t?
- Origin lists 1 the others don’t mention, such as Funnel analysis. ThoughtMetric lists 9 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.