Listrak: Email, SMS & Identity vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Listrak is detected on 2× as many Shopify stores as Shopify Messaging: 218 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Listrak 5.0 from 23 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Listrak lists 28 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
Head to head
- United States
- Canada
- United Kingdom
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn Shopify customer data into personalized experiences that drive more revenue. Listrak helps retailers turn Shopify customer, product, order, and behavioral data into personalized experiences across Email, SMS, RCS, Push, and Onsite.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Real-time tracking: Conversion metrics, browse activity, cart activity, and more
- Direct, real-time API sync: Consume customer, order and product catalog updates
- Automated coupon generation and Product Recommendations across campaigns
- Cross-channel AI-powered predictive segmentation and targeting
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Listrak |  Shopify Messaging |
|---|---|---|
| Detected stores | 218(ahead) | 108 |
| Net store change, 28 days | +2 | +3 |
| Stores added, 28 days | 7 | 7 |
| Big-brand share | 50% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Canada, United Kingdom | United States, Japan, Hong Kong |
Reviews
| Measure | Listrak | Shopify Messaging |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 23 | 4,816(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Listrak | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Listrak | Shopify Messaging |
|---|---|---|
| Shopify category rank | #109 | #12(ahead) |
| Shopify App Charts | #21 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 26, 2020 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Listrak | Shopify |
FAQ
Listrak and Shopify Messaging: common questions
- Which is more popular, Listrak or Shopify Messaging?
- Listrak is detected on 2× as many Shopify stores as Shopify Messaging: 218 vs 108 as of Nov 9, 2026.
- Which has better reviews, Listrak or Shopify Messaging?
- On the Shopify App Store: Listrak 5.0 from 23 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Listrak lists 28 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. Shopify Messaging lists 9 the others don’t mention, such as Custom code, Discounts, Email domains, Follow-up emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.