Dynamic Yield by Mastercard vs Klaviyo: Email Marketing & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Klaviyo is detected on 2921× as many Shopify stores as Dynamic Yield by Mastercard: 295,069 vs 101 as of Nov 11, 2026.
- On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Klaviyo 4.7 from 3,440 reviews.
- Klaviyo lists 68 features Dynamic Yield by Mastercard’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
- 68 stores run Dynamic Yield by Mastercard and Klaviyo together.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- Germany
- United Kingdom
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Dynamic Yield leading global brands can quickly deliver and test personalized, optimized, and synchronized digital customer interactions on top of their existing Commerce solutions. Note: This app is a newer version of the old Shopify app, and includes additional enhancements such as adding more product attributes to Dynamic Yield, 3rd party cookie support, and more.
Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
- Agility: Experiment more and run personalization at scale, across any channel
- Platform breadth: Instantly deploy advanced personalization strategies
- Marketer-friendly: Built with marketers in mind, requires minimal IT involvement
- Results-focused: Measure the true impact of tests on any digital interaction
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dynamic Yield by Mastercard |  Klaviyo |
|---|---|---|
| Detected stores | 101 | 295,069(ahead) |
| Net store change, 28 days | 0 | +569 |
| Stores added, 28 days | 1 | 2,826(ahead) |
| Big-brand share | Not enough data | 15% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Germany, United Kingdom | United States, United Kingdom, Australia |
Reviews
| Measure | Dynamic Yield by Mastercard | Klaviyo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 2 | 3,440(ahead) |
| New reviews, 28 days | 0 | 63(ahead) |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Dynamic Yield by Mastercard | Klaviyo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $15/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Dynamic Yield by Mastercard | Klaviyo |
|---|---|---|
| Shopify category rank | #358 | #2 |
| Shopify App Charts | Not on this week’s charts | #2 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Mar 31, 2023 | Sep 20, 2012 |
| Languages | 1 | 6 |
| Developer | Dynamic Yield by Mastercard | Klaviyo |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
Dynamic Yield by Mastercard and Klaviyo: common questions
- Which is more popular, Dynamic Yield by Mastercard or Klaviyo?
- Klaviyo is detected on 2921× as many Shopify stores as Dynamic Yield by Mastercard: 295,069 vs 101 as of Nov 11, 2026.
- Which has better reviews, Dynamic Yield by Mastercard or Klaviyo?
- On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Klaviyo 4.7 from 3,440 reviews.
- What features does each app list that the other doesn’t?
- Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Can you use Dynamic Yield by Mastercard and Klaviyo together?
- Yes. 68 stores run Dynamic Yield by Mastercard and Klaviyo together. Shoplist detects both apps on those storefronts.
- Are stores switching between Dynamic Yield by Mastercard and Klaviyo?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.