Dynamic Yield by Mastercard vs Personizely: A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Personizely is detected on 5.7× as many Shopify stores as Dynamic Yield by Mastercard: 575 vs 101 as of Nov 11, 2026.
- On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Personizely 5.0 from 94 reviews.
- Personizely lists 52 features Dynamic Yield by Mastercard’s listing doesn’t mention, including A/B testing, Age verification, AI recommendations.
Head to head
Email Pop up, Exit Intent, Popup Smart, Pop up Window, Upsell
- United States
- Germany
- United Kingdom
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Essential
- · Chat & email support
- · Theme testing
- · URL split testing
- · Website widgets (popups, bars, callouts)
Premium
- · Advanced targeting
- · All in Essential, plus:
- · Content A/B testing
- · Customer success manager
- · Price test & shipping testing
- · Theme testing
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Dynamic Yield leading global brands can quickly deliver and test personalized, optimized, and synchronized digital customer interactions on top of their existing Commerce solutions. Note: This app is a newer version of the old Shopify app, and includes additional enhancements such as adding more product attributes to Dynamic Yield, 3rd party cookie support, and more.
Maximize revenue with split testing. Run a/b price test experiments and theme testing to find winners. Our ab test price features help you scale. Use URL testing and shipping testing to refine the journey. Use checkout testing to convert more carts. Conduct an a b test on any element. Improve your ab test pricing strategy and price testing without code.
- Agility: Experiment more and run personalization at scale, across any channel
- Platform breadth: Instantly deploy advanced personalization strategies
- Marketer-friendly: Built with marketers in mind, requires minimal IT involvement
- Results-focused: Measure the true impact of tests on any digital interaction
- Use email popups to grow your email list with only quality potential customers.
- Use exit intent popup offers that will effectively reduce cart abandonment.
- Improve your AOV by implementing personalized cross sell & upsell offers.
- Tailor your website for each visitor with powerful website personalization tool.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dynamic Yield by Mastercard |  Personizely |
|---|---|---|
| Detected stores | 101 | 575(ahead) |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | 1 | 8(ahead) |
| Big-brand share | Not enough data | 16% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, Germany, United Kingdom | United States, Germany, United Kingdom |
Reviews
| Measure | Dynamic Yield by Mastercard | Personizely |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2 | 94(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dynamic Yield by Mastercard | Personizely |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Dynamic Yield by Mastercard | Personizely |
|---|---|---|
| Shopify category rank | #358 | #44 |
| Shopify App Charts | Not on this week’s charts | #4 in Pricing optimization |
| Built for Shopify | No | No |
| Launched | Mar 31, 2023 | Sep 26, 2018 |
| Languages | 1 | 1 |
| Developer | Dynamic Yield by Mastercard | Personizely |
FAQ
Dynamic Yield by Mastercard and Personizely: common questions
- Which is more popular, Dynamic Yield by Mastercard or Personizely?
- Personizely is detected on 5.7× as many Shopify stores as Dynamic Yield by Mastercard: 575 vs 101 as of Nov 11, 2026.
- Which has better reviews, Dynamic Yield by Mastercard or Personizely?
- On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Personizely 5.0 from 94 reviews.
- What features does each app list that the other doesn’t?
- Personizely lists 52 the others don’t mention, such as A/B testing, Age verification, AI recommendations, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.