Avada Email Marketing vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Avada Email Marketing is detected on 18× as many Shopify stores as Shopify Messaging: 1,901 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Avada Email Marketing 4.8 from 818 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Avada Email Marketing lists 8 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Cross-sell emails, Custom fonts.
Head to head
SMS, Email Marketing, Pop up, Klaviyo, Privy, Mailchimp alt
Email marketing made for commerce
- United States
- Canada
- United Kingdom
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free To Install
- · 12,000 emails
- · 500 contacts
- · Basic automation workflows
- · Basic email templates
- · Lead capture
- · Web push notifications
Pro
- · All email templates
- · Branding removable
- · Email & chat support
- · SMS, WhatsApp
- · Unlimited automation flows
- · Unlimited email sent
Advanced
- · Account manager
- · All Pro features plus:
- · Deliverability & implementation
- · Integrate Google & Facebook ads
- · Unlimited email sent
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAvada Email Marketing, SMS, Pop up is the solution for merchants that target to convert their visitors/leads and build long-term customer relationships. The platform lets you follow up and convert your customers via omnichannel, including email marketing, SMS, push notifications, and WhatsApp.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Automation Workflows (Abandoned cart, Abandoned checkout , Welcome subscribers)
- Newsletter campaigns (newsletter pop-up, customer email, email promo)
- Capturing leads via Popup & Forms (popup window, discount pop up, coupon popup)
- Various email marketing templates: recart templates, firepush template, shipment
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Avada Email Marketing |  Shopify Messaging |
|---|---|---|
| Detected stores | 1,901(ahead) | 108 |
| Net store change, 28 days | −16 | +3 |
| Stores added, 28 days | 1 | 7(ahead) |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Canada, United Kingdom | United States, Japan, Hong Kong |
Reviews
| Measure | Avada Email Marketing | Shopify Messaging |
|---|---|---|
| App Store rating | 4.8 ★ | 4.8 ★ |
| App Store reviews | 818 | 4,816(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Avada Email Marketing | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $16/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Avada Email Marketing | Shopify Messaging |
|---|---|---|
| Shopify category rank | Not enough data | #12 |
| Shopify App Charts | #9 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 6, 2020 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Avada Retention | Shopify |
FAQ
Avada Email Marketing and Shopify Messaging: common questions
- Which is more popular, Avada Email Marketing or Shopify Messaging?
- Avada Email Marketing is detected on 18× as many Shopify stores as Shopify Messaging: 1,901 vs 108 as of Nov 9, 2026.
- Which has better reviews, Avada Email Marketing or Shopify Messaging?
- On the Shopify App Store: Avada Email Marketing 4.8 from 818 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Avada Email Marketing lists 8 the others don’t mention, such as A/B testing, Cross-sell emails, Custom fonts, Email capture list. Shopify Messaging lists 6 the others don’t mention, such as Abandoned cart, AI generation, Browse abandonment, Drip campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.