Tolstoy: Shoppable Video & UGC
Key signals for Tolstoy
As of , 6,619 Shopify stores run Tolstoy: Shoppable Video & UGC. It’s #2 in Video and livestream by stores running it; Shopify’s own listing ranks it #23. Shoplist monitors installs, uninstalls, reviews, and listing changes continuously, so you can act on them before your competitors do.
Shopify stores using Tolstoy
From Shoplist’s scans of Shopify storefronts and its brand data.
Top brands running Tolstoy
10 of 6,619 detected stores, ranked by traffic. The full list adds filters, contact availability, and CSV export.
| Store | Category | Country | Traffic rank | First detected |
|---|---|---|---|---|
| Health & Beauty | US | #8 | Jan 2026 | |
| Apparel & Accessories | AU | #13 | May 2026 | |
| Health & Beauty | US | #16 | Feb 2025 | |
| Health & Beauty | US | #15 | Feb 2025 | |
| Health & Beauty | US | #14 | Feb 2025 | |
| Health & Beauty | US | #31 | Mar 2026 | |
| Apparel & Accessories | US | #30 | Jan 2026 | |
| Apparel & Accessories | US | #26 | Oct 2026 | |
| Health & Beauty | US | #41 | Oct 2025 | |
| Health & Beauty | US | #44 | Oct 2025 |
6,609 more stores in the full list
Sign up to download the entire Tolstoy Shopify App dataset.
Stores that dropped Tolstoy
What kind of stores use Tolstoy
A breakdown of the 6,619 Shopify stores Shoplist detects running Tolstoy: what they sell, how many products they carry, and where they’re based.
What they sell
31% of Tolstoy stores sell Apparel & Accessories; 30% sell Health & Beauty.
- Apparel & Accessories
- Health & Beauty
- Home & Garden
- Food, Beverages & Tobacco
- Sporting Goods
How many products they carry
28% carry 11–50 products, the most common size; 54% carry 100 or fewer.
Where they’re based
33% of Tolstoy stores are based in the United States; 16% in Australia.
- United States
- Unknown
- Australia
- United Kingdom
- Canada
- Other countries
How Tolstoy’s install base is moving
Shoplist re-crawls the same storefronts, so every store that adds Tolstoy, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.
Stores, last 28 days
+2,499
6,625 now · 4,126 28 days earlier
Reach
0.494%
of the stores Shoplist tracks
Big-brand share
29.2%
of 4,807 stores of known size · 2.8× the average Shopify store · 9 big-brand adds in 28 days
Where Tolstoy’s store count change came from
- Real installs and removalsEstimated43 added · 11 came back · 86 removed
- −32
- Installs and removals on days held for reviewSpike days stay out of the real count until a rule clears them
- +2
- Stores found already running itFirst seen when Shoplist first crawled the store, so not an install
- +558
- Detection changesStores counted or dropped because Shoplist’s detection for the app changed
- +2,026
- Stores that closed
- −12
- Other changesStores leaving or rejoining Shoplist’s tracked set, and corrections
- −43
Stores adding and removing Tolstoy, by week
| Week of | Added or back | Removed | Net | Notes |
|---|---|---|---|---|
| Aug 31, 2026 | 19 | 22 | -3 | Estimated |
| Sep 7, 2026 | 11 | 33 | -22 | Estimated |
| Sep 14, 2026 | 24 | 41 | -17 | Estimated |
| Sep 21, 2026 | 19 | 40 | -21 | Estimated |
| Sep 28, 2026 | 7 | 35 | -28 | Estimated |
| Oct 5, 2026 | 12 | 29 | -17 | Estimated |
| Oct 12, 2026 | 16 | 28 | -12 | Estimated |
| Oct 19, 2026 | 12 | 23 | -11 | Estimated, 1 held-out day |
| Oct 26, 2026 | 11 | 20 | -9 | Estimated, 1 held-out day |
| Nov 2, 2026 | 15 | 15 | 0 | 2 held-out days |
Apps installed alongside Tolstoy
The apps Shoplist most often detects on the same stores as Tolstoy.
- Klaviyo4.4K
- Judge.me2.8K
- Instafeed1.8K
- Shopify Collabs1.6K
- Shopify Inbox1.4K
- Gorgias1K
- Shopify Forms803
- UpPromote Affiliate Marketing752
- Loox699
- PageFly ✦ AI Page Builder652
Each bar is the number of Tolstoy stores also running that app. Turn shared app usage into account research with the complementary-app prospecting playbook.
Tolstoy on the Shopify App Store
Shoplist reads Tolstoy’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.
Where Shopify ranks Tolstoy
Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.
| Day | Image and media | Video and livestream | Social proof |
|---|---|---|---|
| Sep 3, 2026 | #5 | #23 | #50 |
| Sep 4, 2026 | #9 | #23 | #50 |
| Sep 5, 2026 | #20 | #23 | #49 |
| Sep 6, 2026 | #8 | #26 | #58 |
| Sep 7, 2026 | #6 | #27 | #57 |
| Sep 8, 2026 | — | #27 | #59 |
| Sep 9, 2026 | #13 | #28 | #63 |
| Sep 10, 2026 | #15 | #28 | #61 |
| Sep 11, 2026 | #13 | #28 | #60 |
| Sep 12, 2026 | #7 | #26 | #58 |
| Sep 13, 2026 | #8 | #25 | #59 |
| Sep 14, 2026 | #15 | #25 | #58 |
| Sep 15, 2026 | #20 | #24 | #56 |
| Sep 17, 2026 | #17 | #25 | #55 |
| Sep 19, 2026 | #2 | #24 | #54 |
| Sep 20, 2026 | #14 | #25 | #54 |
| Sep 21, 2026 | #16 | #24 | #53 |
| Sep 22, 2026 | #18 | #24 | #53 |
| Sep 23, 2026 | #18 | #24 | #53 |
| Sep 24, 2026 | #13 | #24 | #54 |
| Sep 25, 2026 | #20 | #24 | #54 |
| Sep 26, 2026 | #20 | #24 | #54 |
| Sep 27, 2026 | #20 | #24 | #54 |
| Sep 28, 2026 | #7 | #24 | #54 |
| Sep 29, 2026 | #15 | #24 | #54 |
| Sep 30, 2026 | #9 | #24 | #51 |
| Oct 1, 2026 | #1 | #24 | #53 |
| Oct 2, 2026 | #19 | #24 | #56 |
| Oct 3, 2026 | #5 | #24 | #55 |
| Oct 4, 2026 | #13 | #24 | #54 |
| Oct 5, 2026 | #14 | #24 | #55 |
| Oct 6, 2026 | #19 | #23 | #53 |
| Oct 7, 2026 | #6 | #23 | #54 |
| Oct 8, 2026 | #18 | #22 | #53 |
| Oct 9, 2026 | #13 | #22 | #52 |
| Oct 10, 2026 | #6 | #22 | #52 |
| Oct 11, 2026 | #8 | #22 | #52 |
| Oct 12, 2026 | #16 | #22 | #52 |
| Oct 13, 2026 | #15 | #21 | #51 |
| Oct 14, 2026 | #11 | #22 | #52 |
| Oct 15, 2026 | #14 | #22 | #52 |
| Oct 16, 2026 | #9 | #22 | #51 |
| Oct 17, 2026 | #13 | #21 | #50 |
| Oct 18, 2026 | #20 | #21 | #49 |
| Oct 19, 2026 | #1 | #22 | #52 |
| Oct 20, 2026 | #2 | #22 | #51 |
| Oct 21, 2026 | #7 | #23 | #51 |
| Oct 22, 2026 | — | #25 | #51 |
| Oct 23, 2026 | #18 | #26 | #52 |
| Oct 24, 2026 | #4 | #24 | #52 |
| Oct 25, 2026 | #18 | #22 | #50 |
| Oct 31, 2026 | #15 | #26 | #53 |
| Nov 1, 2026 | #15 | #25 | #52 |
| Nov 2, 2026 | #17 | #25 | #52 |
| Nov 4, 2026 | #19 | #24 | #51 |
| Nov 5, 2026 | #11 | #23 | #53 |
| Nov 6, 2026 | #9 | #23 | #54 |
| Nov 7, 2026 | #10 | #24 | #53 |
| Nov 8, 2026 | #10 | #23 | #52 |
| Nov 9, 2026 | #14 | #23 | #53 |
What merchants say about Tolstoy
The verdict from its App Store reviews, and whether the merchants who leave them stay.
4.6
38.1% have used it a year or more
Tolstoy review momentum
New reviews follow new installs, so a rising month is Tolstoy winning merchants in public.
- December 2025: 2 reviews
- January 2026: 10 reviews
- February 2026: 6 reviews
- March 2026: 14 reviews
- April 2026: 9 reviews
- May 2026: 9 reviews
- June 2026: 12 reviews
- July 2026: 6 reviews
- August 2026: 1 reviews
- September 2026: 15 reviews
- October 2026: 5 reviews
- November 2026 so far: 2 reviews
What Tolstoy charges
Free plan available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.
Free
Free
Starter
$19/month
Plus
$44/month
Pro
$195/month
Every edit Tolstoy ships to its listing
Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.
Plan features updated +4 more
Integrations updated
Merchant sentiment summary updated
Free trial +12 more
App name changed +1 more
How Tolstoy sells itself on the App Store
The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.
“Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from.”
What it does
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each… Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.
Works with 7 apps and tools
Features it lists
Screenshots
Tolstoy listing facts
- Developer
- Tolstoy
- Launched
- December 2, 2020
- Shopify rank
- #14 in Image and media#23 in Video and livestream#53 in Social proof
- Languages
- English, Japanese
Compare Tolstoy
The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.
Alternatives to Tolstoy
Apps merchants weigh against Tolstoy: Shoppable Video & UGC, with their own detected stores and ratings.
Tolstoy vs ReelUp‑Shoppable Videos+Reels
Tolstoy vs Videowise Shoppable Video UGC
Tolstoy vs Whatmore Shoppable Videos&UGC
Tolstoy vs InstaVid Shoppable Videos+Reel
Tolstoy vs Video Slider
Tolstoy vs SwipeUp Shoppable Videos Reels
Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.
Seen on the storefront, not guessed
If Shoplist shows Tolstoy on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.
6,619
Found in the storefront’s own code
Shoplist matches the scripts, app blocks and pixels Tolstoy loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.
86
Re-checked, so the count stays current
Shoplist keeps crawling the same storefronts. A store that uninstalls Tolstoy leaves the count on the next crawl, so you read today’s install base, not a high-water mark.
Daily
The App Store, read every day
Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.
Two public sources, labelled on every section. Store data last checked .
Read the full methodologyQuestions about Tolstoy
Straight answers from the same data as the rest of this page. The full store list answers the rest.
How many Shopify stores use Tolstoy: Shoppable Video & UGC?
Shoplist detects Tolstoy: Shoppable Video & UGC on 6,619 Shopify storefronts. The count comes from repeat crawls of public storefronts, so it moves as stores install and remove the app.
Which Shopify brands use Tolstoy: Shoppable Video & UGC?
This page lists the top 10 by traffic. A free Shoplist account previews the full list with filters for category, country and traffic, and credits open every row of all 6,619 stores.
What apps do Tolstoy: Shoppable Video & UGC stores also use?
Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, and Instafeed ‑ Instagram Feed run on the most Tolstoy: Shoppable Video & UGC stores. The full co-install list shows every app those stores run, ranked by how many share it.
Can I export the stores using Tolstoy: Shoppable Video & UGC?
Yes. A free account opens the first stores with filters and contact availability. Paid plans export every store running Tolstoy: Shoppable Video & UGC to CSV and alert you when stores install or remove it.
How does Shoplist detect Tolstoy: Shoppable Video & UGC?
Shoplist crawls public Shopify storefronts and matches the code Tolstoy: Shoppable Video & UGC loads on each one. A store counts once that evidence is found and drops out when it disappears. It is evidence from the storefront itself, not a customer list from the developer.
Go beyond Tolstoy
Its closest rival, its developer and the charts it competes on, from the same data.
- Tolstoy vs ReelUp‑Shoppable Videos+ReelsDetected stores, store movement, ratings and pricing side by side.
- TolstoyEvery app Tolstoy publishes, with their detected reach.
- Top apps by categoryThe ten apps gaining the most detected installs in each category.
- All Shopify appsBrowse every app Shoplist tracks, by category, rating, and reach.
Start with the newest stores running Tolstoy, named and dated.
Filter by category, country, and traffic, see contact availability, and get alerted when stores install or leave.
