ReelUp‑Shoppable Videos+Reels vs Tolstoy: Shoppable Video & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Tolstoy is detected on 1.4× as many Shopify stores as ReelUp‑Shoppable Videos+Reels: 6,518 vs 4,581 as of Nov 8, 2026.
- On the Shopify App Store: ReelUp‑Shoppable Videos+Reels 4.9 from 296 reviews and Tolstoy 4.6 from 287 reviews.
- Both list a free plan. Paid plans start at $29.99/month for ReelUp‑Shoppable Videos+Reels and $19/month for Tolstoy.
- ReelUp‑Shoppable Videos+Reels lists 6 features Tolstoy’s listing doesn’t mention, including Autoplay, Checkout, Notifications.
Head to head
Product recommendations video maker, video chat, video gallery
- United States
- India
- United Kingdom
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · 100 video views/month
- · Basic Analytics
- · Equivalent to 500 video clicks
- · Unlimited video impressions
- · Upload up to 10 videos
Basic
- · 3000 video views/month
- · Basic Analytics
- · Equivalent to 20,000 video clicks
- · Everything in the Free plan+
- · Remove watermark
- · Upload up to 100 videos
Premium
- · 20,000 video views/month
- · Detailed Analytics
- · Equivalent to 100,000 video clicks
- · Everything in the Basic plan +
- · Premium support
- · Upload up to 250 videos
Elite
- · 50,000 video views/month
- · Dedicated support
- · Detailed Analytics
- · Equivalent to 250,000 video clicks
- · Everything in the Premium plan +
- · Upload up to 1000 videos
Free
- · 14-day trial for eligible accounts
- · Build your first shoppable experience
- · Full analytics
- · No card required
- · Publish your first widget right away
- · Uncapped on-site views for 14 days
Starter
- · 3,000 AI Studio tokens per month
- · 5,000 viewers per month
- · 500 AI Sales Agent tokens per month
- · Everything in Free, plus:
- · Publish shoppable videos to your store
- · Virtual Try-On and sizing
Plus
- · 2,500 AI Sales Agent tokens per month
- · 20,000 viewers per month
- · 7,300 AI Studio tokens per month
- · AI Widget Builder and Ad Spy
- · Everything in Starter, plus:
- · Team collaboration
Pro
- · 10,000 AI Sales Agent tokens per month
- · 100,000 viewers per month
- · 32,400 AI Studio tokens per month
- · Everything in Plus, plus:
- · One-time AI Studio token top-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith ReelUp, you can easily import any video from TikTok or Instagram and showcase them as shoppable videos on your store. The app provides various eye-catching widgets to display shoppable videos in various styles like autoplay videos carousel, autoplay videos below add to cart button on the product page, and the stories widget to display videos as Instagram-style stories.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos.
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Feature your videos on the Shop app home feed, seen by 1M+ users daily.
- Shoppable videos. Add-to-cart, share and search directly within your videos.
- Automatically pull videos from Instagram, TikTok, Google Drive, and more.
- Shop app video. Feature your videos on Shop app home feed; brand page & PDPs.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ReelUp‑Shoppable Videos+Reels |  Tolstoy |
|---|---|---|
| Detected stores | 4,581 | 6,518(ahead) |
| Net store change, 28 days | −10 | −33 |
| Stores added, 28 days | 42 | 55(ahead) |
| Big-brand share | 16% | 29% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, India, United Kingdom | United States, Australia, United Kingdom |
Reviews
| Measure | ReelUp‑Shoppable Videos+Reels | Tolstoy |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.6 ★ |
| App Store reviews | 296(ahead) | 287 |
| New reviews, 28 days | 0 | 9(ahead) |
| Reviewers a year or more in | 26% | 38%(ahead) |
Pricing
| Measure | ReelUp‑Shoppable Videos+Reels | Tolstoy |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29.99/month | $19/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | ReelUp‑Shoppable Videos+Reels | Tolstoy |
|---|---|---|
| Shopify category rank | #15(ahead) | #24 |
| Shopify App Charts | #3 in Video and livestream | #2 in Video and livestream |
| Built for Shopify | Yes | No |
| Launched | Sep 21, 2022 | Dec 2, 2020 |
| Languages | 1 | 2 |
| Developer | ReelUp LTD. | Tolstoy |
Switching movement
7 stores dropped one and added the other in the last 180 days
FAQ
ReelUp‑Shoppable Videos+Reels and Tolstoy: common questions
- Which is more popular, ReelUp‑Shoppable Videos+Reels or Tolstoy?
- Tolstoy is detected on 1.4× as many Shopify stores as ReelUp‑Shoppable Videos+Reels: 6,518 vs 4,581 as of Nov 8, 2026.
- Is ReelUp‑Shoppable Videos+Reels or Tolstoy cheaper?
- Both list a free plan. Paid plans start at $29.99/month for ReelUp‑Shoppable Videos+Reels and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ReelUp‑Shoppable Videos+Reels or Tolstoy?
- On the Shopify App Store: ReelUp‑Shoppable Videos+Reels 4.9 from 296 reviews and Tolstoy 4.6 from 287 reviews.
- What features does each app list that the other doesn’t?
- ReelUp‑Shoppable Videos+Reels lists 6 the others don’t mention, such as Autoplay, Checkout, Notifications, Video player. Tolstoy lists 4 the others don’t mention, such as Custom URL, Multi-language, Recording tools, Unique visitors. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between ReelUp‑Shoppable Videos+Reels and Tolstoy?
- 7 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
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- Reelfy Shoppable Videos & UGC vs Tolstoy
- Moast Shoppable Video & UGC vs ReelUp‑Shoppable Videos+Reels
- Moast Shoppable Video & UGC vs Tolstoy
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.