Reelfy Shoppable Videos & UGC vs Tolstoy: Shoppable Video & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Tolstoy is detected on 1.9× as many Shopify stores as Reelfy Shoppable Videos & UGC: 6,589 vs 3,416 as of Nov 9, 2026.
- On the Shopify App Store: Reelfy Shoppable Videos & UGC 4.8 from 258 reviews and Tolstoy 4.6 from 287 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Reelfy Shoppable Videos & UGC and $19/month for Tolstoy.
- Tolstoy lists 11 features Reelfy Shoppable Videos & UGC’s listing doesn’t mention, including Custom URL, Embedded videos, Hashtags.
Head to head
- India
- United States
- United Kingdom
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 gallery per widget
- · 10 Video Uploads
- · 3 tries Suggest Products with AI
- · Email & Live Chat Support
- · Import from Insta + TikTok
- · Multiple layouts
Starter
- · 25 Video Uploads
- · 5 galleries per widget
- · Detailed Analytics
- · Email & Live Chat Support 24/7
- · Extra global styles
- · Not available in shopify plus
Growth
- · 100 Video Uploads
- · 25 galleries per widget
- · All in Starter plan
- · Full Customization
- · Not available in shopify plus
- · Priority Chat support
Enterprise
- · All Unlimited Features
- · All in Growth plan
- · High-volume & Shopify Plus stores
- · Priority Live Chat Support
- · Priority Technical Support
- · Unlimited Galleries per Widget
Free
- · 14-day trial for eligible accounts
- · Build your first shoppable experience
- · Full analytics
- · No card required
- · Publish your first widget right away
- · Uncapped on-site views for 14 days
Starter
- · 3,000 AI Studio tokens per month
- · 5,000 viewers per month
- · 500 AI Sales Agent tokens per month
- · Everything in Free, plus:
- · Publish shoppable videos to your store
- · Virtual Try-On and sizing
Plus
- · 2,500 AI Sales Agent tokens per month
- · 20,000 viewers per month
- · 7,300 AI Studio tokens per month
- · AI Widget Builder and Ad Spy
- · Everything in Starter, plus:
- · Team collaboration
Pro
- · 10,000 AI Sales Agent tokens per month
- · 100,000 viewers per month
- · 32,400 AI Studio tokens per month
- · Everything in Plus, plus:
- · One-time AI Studio token top-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLooking for a simple solution to add Stories, Carousels, or Stacked Videos to your store? Reelfy lets you import UGC videos from TikTok and Instagram Reels, tag products onto them, and turn them into interactive shoppable videos on any page. Perfect for fashion, beauty, home decor, and tech stores, Reelfy enhances customer experience and increases conversions by making product discovery fun and seamless.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos.
- Shoppable Videos: Create interactive videos that let customers shop directly
- Easy Integration: Integrate seamlessly with your existing Shopify store.
- Mobile-Friendly: Optimize videos for a seamless mobile viewing experience.
- Feature your videos on the Shop app home feed, seen by 1M+ users daily.
- Shoppable videos. Add-to-cart, share and search directly within your videos.
- Automatically pull videos from Instagram, TikTok, Google Drive, and more.
- Shop app video. Feature your videos on Shop app home feed; brand page & PDPs.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Reelfy Shoppable Videos & UGC |  Tolstoy |
|---|---|---|
| Detected stores | 3,416 | 6,589(ahead) |
| Net store change, 28 days | +17 | −32 |
| Stores added, 28 days | 40 | 54(ahead) |
| Big-brand share | 16% | 29% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, United States, United Kingdom | United States, Australia, United Kingdom |
Reviews
| Measure | Reelfy Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.6 ★ |
| App Store reviews | 258 | 287(ahead) |
| New reviews, 28 days | 4 | 8(ahead) |
| Reviewers a year or more in | 7% | 38%(ahead) |
Pricing
| Measure | Reelfy Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $19/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Reelfy Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| Shopify category rank | #2(ahead) | #24 |
| Shopify App Charts | #4 in Video and livestream | #2 in Video and livestream |
| Built for Shopify | Yes | No |
| Launched | Jul 24, 2024 | Dec 2, 2020 |
| Languages | 1 | 2 |
| Developer | KiteApps | Tolstoy |
FAQ
Reelfy Shoppable Videos & UGC and Tolstoy: common questions
- Which is more popular, Reelfy Shoppable Videos & UGC or Tolstoy?
- Tolstoy is detected on 1.9× as many Shopify stores as Reelfy Shoppable Videos & UGC: 6,589 vs 3,416 as of Nov 9, 2026.
- Is Reelfy Shoppable Videos & UGC or Tolstoy cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Reelfy Shoppable Videos & UGC and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Reelfy Shoppable Videos & UGC or Tolstoy?
- On the Shopify App Store: Reelfy Shoppable Videos & UGC 4.8 from 258 reviews and Tolstoy 4.6 from 287 reviews.
- What features does each app list that the other doesn’t?
- Reelfy Shoppable Videos & UGC lists 4 the others don’t mention, such as Autoplay, Checkout, Liked products, Video player. Tolstoy lists 11 the others don’t mention, such as Custom URL, Embedded videos, Hashtags, Multi-channel. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.