Wigzo ‑ Text, WhatsApp, Email vs Zoko WhatsApp Marketing & Chat
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Wigzo is detected on 3× as many Shopify stores as Zoko WhatsApp Marketing & Chat: 3,511 vs 1,173 as of Nov 8, 2026.
- On the Shopify App Store: Wigzo 4.8 from 44 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 471 reviews.
- Only Wigzo lists a free plan.
Head to head
Email, SMS, WhatsApp, Onsite, Push and FB Messenger
Multi-agent chat using a single business phone number & more
- India
- United Kingdom
- United States
- India
- United States
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Unlimited Email Capture
- · Unlimited Web Push Broadcast
- · Unlimited Web Push Subscribers
Starter
- · 100000 Email Credits
- · Complete Analytics
- · Insights
- · Unlimited Automations
- · Unlimited Email Capture
- · Unlimited Push
Growth
- · 40+ Predefined Segments
- · 799$ worth SMS Credits
- · All Starter Plan+
- · Campaign Support
- · Magic Link (SMS Optin via Instagram)
- · Unlimited Emails
Business
- · All Growth Plan+
- · Content Support
- · Dedicated Optimization Expert
- · Dedicated Short Code and IPs
- · Recommendations
- · WhatsApp Manager
Starter
- · $0.015/conversation - no monthly cap
- · Best for early-stage, pay-as-you-grow
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
- · Unlimited agents, no per-seat fees
Plus
- · 5 agents - add more at $15/agent/mo
- · 5K conv/mo - no Zoko conversation fee
- · Best for growing D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Elite
- · 10 agents - add more at $12/agent/mo
- · 100K conv/mo - no Zoko conversation fee
- · Best for scaling D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Max
- · 30 agents - add more at $9/agent/mo
- · 5M conv/mo - no Zoko conversation fee
- · Best for high-volume D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWigzo addresses key merchant challenges in delivering effective marketing campaigns. It stands out for personalized campaigns, dynamic omnichannel flows, and sophisticated automation. The platform leverages real-time data for precise segmentation, ensuring timely and relevant messages. Its focus on customer retention includes re-engagement campaigns, loyalty programs, and valuable feedback tools.
Zoko connects your Shopify store to WhatsApp® for marketing, sales, support and automation. Run broadcast campaigns to segmented lists, set up abandoned cart recovery with automated flows, send order notifications, and handle conversations in a multi-agent shared inbox. Zoko's flow builder makes WhatsApp automation simple, and AI chatbots work directly with your Shopify data, so messages reach the right customer.
- Automation enables flows for diverse audiences through a drag-and-drop builder.
- Broadcast enables creating and sending campaigns across various channels.
- Segmentation: Predefined, Custom, and RFM Segments for targeting basis activity.
- ChatGPT: Automatically collect orders inside WhatsApp
- WhatsApp Catalog: Sync your Shopify catalog and take orders on WhatsApp.
- WhatsApp Catalog: Sync your Shopify catalog to your WhatsApp business number
- Broadcast: Market to the right customers with dynamic customer segments.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wigzo |  Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Detected stores | 3,511(ahead) | 1,173 |
| Net store change, 28 days | +44 | −25 |
| Stores added, 28 days | 150(ahead) | 5 |
| Big-brand share | 13% | 29% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, United Kingdom, United States | India, United States, United Arab Emirates |
Reviews
| Measure | Wigzo | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| App Store rating | 4.8 ★ | 4.9 ★(ahead) |
| App Store reviews | 44 | 471(ahead) |
| New reviews, 28 days | Not enough data | 16 |
| Reviewers a year or more in | Not enough data | 19% |
Pricing
| Measure | Wigzo | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $49.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Wigzo | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Shopify category rank | Not enough data | #27 |
| Shopify App Charts | Not on this week’s charts | #23 in Chat |
| Built for Shopify | No | No |
| Launched | Jun 13, 2017 | Dec 8, 2020 |
| Languages | Not published | 1 |
| Developer | Wigzo Technologies Pvt Ltd | Bourbon Science Inc. |
Switching movement
6 stores dropped one and added the other in the last 180 days
FAQ
Wigzo and Zoko WhatsApp Marketing & Chat: common questions
- Which is more popular, Wigzo or Zoko WhatsApp Marketing & Chat?
- Wigzo is detected on 3× as many Shopify stores as Zoko WhatsApp Marketing & Chat: 3,511 vs 1,173 as of Nov 8, 2026.
- Is Wigzo or Zoko WhatsApp Marketing & Chat cheaper?
- Only Wigzo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wigzo or Zoko WhatsApp Marketing & Chat?
- On the Shopify App Store: Wigzo 4.8 from 44 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 471 reviews.
- Are stores switching between Wigzo and Zoko WhatsApp Marketing & Chat?
- 6 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.