BOB: WhatsApp Marketing + AI vs Zoko WhatsApp Marketing & Chat
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Zoko WhatsApp Marketing & Chat is detected on 4× as many Shopify stores as BOB: 1,065 vs 264 as of Nov 3, 2026.
- On the Shopify App Store: BOB 4.6 from 87 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews.
- Paid plans start at $4.99/month for BOB and $49.99/month for Zoko WhatsApp Marketing & Chat.
- BOB lists 15 features Zoko WhatsApp Marketing & Chat’s listing doesn’t mention, including Agent analytics, AI chatbots, Cart recovery.
Head to head
Multi-agent chat using a single business phone number & more
- India
- South Africa
- United States
- India
- United States
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free trial -7 days
- · AI Chatbot & Omnichannel Support Inbox
- · Abandoned Cart & WhatsApp Broadcasts
- · Click-To-WhatsApp Ads & Upsell Campaigns
- · Instagram Comment & DM Automation
- · Loyalty Widget & Win-back Automation
Starter
- · $0.015/conversation - no monthly cap
- · Best for early-stage, pay-as-you-grow
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
- · Unlimited agents, no per-seat fees
Plus
- · 5 agents - add more at $15/agent/mo
- · 5K conv/mo - no Zoko conversation fee
- · Best for growing D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Elite
- · 10 agents - add more at $12/agent/mo
- · 100K conv/mo - no Zoko conversation fee
- · Best for scaling D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Max
- · 30 agents - add more at $9/agent/mo
- · 5M conv/mo - no Zoko conversation fee
- · Best for high-volume D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBusinessOnBot helps ecommerce stores worldwide recover abandoned carts, automate WhatsApp marketing and deliver instant AI-powered customer support. Send WhatsApp broadcasts, drip automation and product catalogs via WhatsApp API. Our AI chatbot and live chat resolves queries across WhatsApp, Instagram, Email and web chat. Automate order updates, shipping alerts and payment confirmations.
Zoko connects your Shopify store to WhatsApp® for marketing, sales, support and automation. Run broadcast campaigns to segmented lists, set up abandoned cart recovery with automated flows, send order notifications, and handle conversations in a multi-agent shared inbox. Zoko's flow builder makes WhatsApp automation simple, and AI chatbots work directly with your Shopify data, so messages reach the right customer.
- ChatGPT: Automatically collect orders inside WhatsApp
- WhatsApp Catalog: Sync your Shopify catalog and take orders on WhatsApp.
- WhatsApp Catalog: Sync your Shopify catalog to your WhatsApp business number
- Broadcast: Market to the right customers with dynamic customer segments.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | BOB |  Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Detected stores | 264 | 1,065(ahead) |
| Net store change, 28 days | −4 | −27 |
| Stores added, 28 days | 2 | 4(ahead) |
| Big-brand share | 30% | 30% |
| Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, South Africa, United States | India, United States, United Arab Emirates |
Reviews
| Measure | BOB | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| App Store rating | 4.6 ★ | 4.9 ★(ahead) |
| App Store reviews | 87 | 530(ahead) |
| New reviews, 28 days | Not enough data | 16 |
| Reviewers a year or more in | Not enough data | 18% |
Pricing
| Measure | BOB | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $49.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | BOB | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Shopify category rank | Not enough data | #24 |
| Shopify App Charts | #7 in Abandoned cart | #23 in Chat |
| Built for Shopify | No | No |
| Launched | Oct 3, 2023 | Dec 8, 2020 |
| Languages | 1 | 1 |
| Developer | BusinessOnBot | Bourbon Science Inc. |
Switching movement
2 stores dropped one and added the other in the last 180 days
FAQ
BOB and Zoko WhatsApp Marketing & Chat: common questions
- Which is more popular, BOB or Zoko WhatsApp Marketing & Chat?
- Zoko WhatsApp Marketing & Chat is detected on 4× as many Shopify stores as BOB: 1,065 vs 264 as of Nov 3, 2026.
- Is BOB or Zoko WhatsApp Marketing & Chat cheaper?
- Paid plans start at $4.99/month for BOB and $49.99/month for Zoko WhatsApp Marketing & Chat. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, BOB or Zoko WhatsApp Marketing & Chat?
- On the Shopify App Store: BOB 4.6 from 87 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews.
- What features does each app list that the other doesn’t?
- BOB lists 15 the others don’t mention, such as Agent analytics, AI chatbots, Cart recovery, COD verification. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between BOB and Zoko WhatsApp Marketing & Chat?
- 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.