Retentionly WhatsApp Marketing vs Zoko WhatsApp Marketing & Chat
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Zoko WhatsApp Marketing & Chat is detected on 1.2× as many Shopify stores as Retentionly WhatsApp Marketing: 1,065 vs 867 as of Nov 3, 2026.
- On the Shopify App Store: Retentionly WhatsApp Marketing 4.6 from 148 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews.
- Only Retentionly WhatsApp Marketing lists a free plan. Paid plans start at $24/month for Retentionly WhatsApp Marketing and $49.99/month for Zoko WhatsApp Marketing & Chat.
- Retentionly WhatsApp Marketing lists 5 features Zoko WhatsApp Marketing & Chat’s listing doesn’t mention, including Chat buttons, Chat window, Color and font.
Head to head
Multi-agent chat using a single business phone number & more
- India
- United Kingdom
- Spain
- India
- United States
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Auto-include current Product URL
- · Basic Analytics & reports
- · Customize Size, Colors, Position
- · Prefilled welcome message
- · Unlimited 1-Click WhatsApp Messages
- · Unlimited WhatsApp Chat Button
Basic
- · Abandoned Checkout Recovery
- · COD Verification with auto-tag
- · Customize Message Templates
- · Live WhatsApp Support
- · Send up to 500 messages / month
- · Send with your own Brand Name
Growth
- · Advanced Analytics
- · All Basic Automations +
- · Assisted Onboarding
- · Priority WhatsApp Support
- · Review Request Messages
- · Send up to 5,000 messages / month
Scale
- · Advanced Analytics
- · Assisted Onboarding
- · Custom Automations
- · Dedicated Account Manager
- · Everything in Growth +
- · High-volume Messages
Starter
- · $0.015/conversation - no monthly cap
- · Best for early-stage, pay-as-you-grow
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
- · Unlimited agents, no per-seat fees
Plus
- · 5 agents - add more at $15/agent/mo
- · 5K conv/mo - no Zoko conversation fee
- · Best for growing D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Elite
- · 10 agents - add more at $12/agent/mo
- · 100K conv/mo - no Zoko conversation fee
- · Best for scaling D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Max
- · 30 agents - add more at $9/agent/mo
- · 5M conv/mo - no Zoko conversation fee
- · Best for high-volume D2C brands
- · Broadcast to Shopify segments
- · Multi-agent shared inbox
- · Pre-built Shopify flows free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetain and grow customers without spending more on ads. Recover abandoned carts and drive more revenue with the Official WhatsApp API. Verify COD orders on WhatsApp before fulfillment, collect reviews, boost sales, and offer seamless customer support. Add a customizable WhatsApp Button to your store so customers can connect with you instantly.
Zoko connects your Shopify store to WhatsApp® for marketing, sales, support and automation. Run broadcast campaigns to segmented lists, set up abandoned cart recovery with automated flows, send order notifications, and handle conversations in a multi-agent shared inbox. Zoko's flow builder makes WhatsApp automation simple, and AI chatbots work directly with your Shopify data, so messages reach the right customer.
- Add a chat button to your store with just a few clicks.
- Customize the button by adding your number and prefilling a message.
- Works both on computer and mobile devices.
- ChatGPT: Automatically collect orders inside WhatsApp
- WhatsApp Catalog: Sync your Shopify catalog and take orders on WhatsApp.
- WhatsApp Catalog: Sync your Shopify catalog to your WhatsApp business number
- Broadcast: Market to the right customers with dynamic customer segments.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Retentionly WhatsApp Marketing |  Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Detected stores | 867 | 1,065(ahead) |
| Net store change, 28 days | +4 | −27 |
| Stores added, 28 days | 6(ahead) | 4 |
| Big-brand share | 10% | 30% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, United Kingdom, Spain | India, United States, United Arab Emirates |
Reviews
| Measure | Retentionly WhatsApp Marketing | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| App Store rating | 4.6 ★ | 4.9 ★(ahead) |
| App Store reviews | 148 | 530(ahead) |
| New reviews, 28 days | 1 | 16(ahead) |
| Reviewers a year or more in | 7% | 18%(ahead) |
Pricing
| Measure | Retentionly WhatsApp Marketing | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $24/month(ahead) | $49.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Retentionly WhatsApp Marketing | Zoko WhatsApp Marketing & Chat |
|---|---|---|
| Shopify category rank | #71 | #24(ahead) |
| Shopify App Charts | #25 in Chat | #23 in Chat |
| Built for Shopify | Yes | No |
| Launched | Apr 15, 2024 | Dec 8, 2020 |
| Languages | 1 | 1 |
| Developer | RapidQuest Solutions | Bourbon Science Inc. |
FAQ
Retentionly WhatsApp Marketing and Zoko WhatsApp Marketing & Chat: common questions
- Which is more popular, Retentionly WhatsApp Marketing or Zoko WhatsApp Marketing & Chat?
- Zoko WhatsApp Marketing & Chat is detected on 1.2× as many Shopify stores as Retentionly WhatsApp Marketing: 1,065 vs 867 as of Nov 3, 2026.
- Is Retentionly WhatsApp Marketing or Zoko WhatsApp Marketing & Chat cheaper?
- Only Retentionly WhatsApp Marketing lists a free plan. Paid plans start at $24/month for Retentionly WhatsApp Marketing and $49.99/month for Zoko WhatsApp Marketing & Chat. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Retentionly WhatsApp Marketing or Zoko WhatsApp Marketing & Chat?
- On the Shopify App Store: Retentionly WhatsApp Marketing 4.6 from 148 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews.
- What features does each app list that the other doesn’t?
- Retentionly WhatsApp Marketing lists 5 the others don’t mention, such as Chat buttons, Chat window, Color and font, Live chat. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.