Shopify Messaging vs Wiz ‑ Abandoned Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Wiz is detected on 4.9× as many Shopify stores as Shopify Messaging: 525 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wiz 5.0 from 233 reviews.
- Only Wiz lists a free plan.
- Wiz lists 33 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Automated workflows.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Development stores
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Available for development stores
- · Easy drag-&-drop email editor
- · Email Marketing Analytics dashboards
Pro
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
- · Up to 2,000 active contacts
AI Agency
- · 20+ languages supported
- · AI Abandoned checkout & abandoned cart
- · Advanced email analytics dashboards
- · Agency-grade monthly campaigns setup
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
Self-running abandoned cart recovery email marketing app Wiz AI writes, designs, schedules, and optimizes your Shopify email automations & campaigns on its own to recover abandoned carts & turn visitors into sales.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- 5-minute setup: Ready-to-go email flows with on-brand email templates & DNS
- Automated Cart recovery emails, abandoned checkout, Abandoned cart reminders.
- Welcome series & popup forms - send welcome emails to newsletter subscribers.
- Advanced email list & campaigns - browse abandonment, post-purchase, winback.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  Wiz |
|---|---|---|
| Detected stores | 108 | 525(ahead) |
| Net store change, 28 days | +3 | +5 |
| Stores added, 28 days | 7(ahead) | 5 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Japan, Hong Kong | United States, United Kingdom, Australia |
Reviews
| Measure | Shopify Messaging | Wiz |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 4,816(ahead) | 233 |
| New reviews, 28 days | Not enough data | 8 |
| Reviewers a year or more in | 43%(ahead) | 2% |
Pricing
| Measure | Shopify Messaging | Wiz |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $29.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Shopify Messaging | Wiz |
|---|---|---|
| Shopify category rank | #12 | #9 |
| Shopify App Charts | Not on this week’s charts | #7 in Abandoned cart |
| Built for Shopify | No | Yes |
| Launched | Apr 14, 2020 | May 31, 2024 |
| Languages | 20 | 1 |
| Developer | Shopify | Wiz Email Marketing |
FAQ
Shopify Messaging and Wiz: common questions
- Which is more popular, Shopify Messaging or Wiz?
- Wiz is detected on 4.9× as many Shopify stores as Shopify Messaging: 525 vs 108 as of Nov 9, 2026.
- Is Shopify Messaging or Wiz cheaper?
- Only Wiz lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Shopify Messaging or Wiz?
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wiz 5.0 from 233 reviews.
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 2 the others don’t mention, such as Import and export, SMS campaigns. Wiz lists 33 the others don’t mention, such as A/B testing, APIs and webhooks, Automated workflows, Back-in-stock emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.