Shopify Messaging vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- SmartrMail Email & SMS is detected on 1.3× as many Shopify stores as Shopify Messaging: 142 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and SmartrMail Email & SMS 4.7 from 305 reviews.
- SmartrMail Email & SMS lists 34 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Back-in-stock emails, Birthday messages.
Head to head
Email marketing made for commerce
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- Japan
- Hong Kong
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | 108 | 142(ahead) |
| Net store change, 28 days | +3 | +4 |
| Stores added, 28 days | 7 | 8(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Japan, Hong Kong | United States, Australia, United Kingdom |
Reviews
| Measure | Shopify Messaging | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.7 ★ |
| App Store reviews | 4,816(ahead) | 305 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Shopify Messaging | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Shopify Messaging | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #12(ahead) | #62 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 14, 2020 | Nov 26, 2013 |
| Languages | 20 | 2 |
| Developer | Shopify | SmartrMail |
FAQ
Shopify Messaging and SmartrMail Email & SMS: common questions
- Which is more popular, Shopify Messaging or SmartrMail Email & SMS?
- SmartrMail Email & SMS is detected on 1.3× as many Shopify stores as Shopify Messaging: 142 vs 108 as of Nov 9, 2026.
- Which has better reviews, Shopify Messaging or SmartrMail Email & SMS?
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and SmartrMail Email & SMS 4.7 from 305 reviews.
- What features does each app list that the other doesn’t?
- SmartrMail Email & SMS lists 34 the others don’t mention, such as A/B testing, Back-in-stock emails, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.