Seguno Email Marketing vs Shopify Messaging

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.

The short answer

  • Seguno Email Marketing is detected on 3× as many Shopify stores as Shopify Messaging: 319 vs 108 as of Nov 9, 2026.
  • On the Shopify App Store: Seguno Email Marketing 4.8 from 735 reviews and Shopify Messaging 4.8 from 4,816 reviews.
  • Seguno Email Marketing lists 40 features Shopify Messaging’s listing doesn’t mention, including Analytics, Announcements, Automations.

Head to head

Detected stores

Seguno Email Marketing: 319
Shopify Messaging: 108

App Store reviews

Seguno Email Marketing: 735
Shopify Messaging: 4,816

New reviews, 28 days

Seguno Email Marketing: 1
Shopify Messaging: —

Stores added, 28 days

Seguno Email Marketing: 11
Shopify Messaging: 7
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Email marketing in less time — NEW email templates available!

Email marketing made for commerce

Developer
Categories
  • Email marketing
  • Pop-ups
  • Email marketing
  • SMS marketing
Languages
  • English
  • English
  • Chinese (Simplified)
  • French
  • Dutch
  • +16 more
Launched
Dec 13, 2018
Apr 14, 2020
Built for Shopify
Built for Shopify
Not badged
Reviews per month
4 last full month
226 last full month
Detected stores
319active installs
  • Southbank Centre Shop
  • MAXIMALSCHRADIN
  • delacyonline
  • Little Legs Fabrics
  • TWINK X I NUUK X
+314 more
108active installs
  • VEGAMOUR
  • Oh My Cream
  • Counter
  • MelodySusie
  • NOO
+103 more
Most common store size
11-50 products24%
11-50 products21%
Top countries
  • United States39%
  • United Kingdom12%
  • Germany7%
  • United States23%
  • Japan6%
  • Hong Kong5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0250500DecFebAprJunAugOctSeguno Email Marketing: 6 reviews in December 2025Seguno Email Marketing: 11 reviews in January 2026Seguno Email Marketing: 6 reviews in February 2026Seguno Email Marketing: 7 reviews in March 2026Seguno Email Marketing: 8 reviews in April 2026Seguno Email Marketing: 4 reviews in May 2026Seguno Email Marketing: 12 reviews in June 2026Seguno Email Marketing: 4 reviews in July 2026Seguno Email Marketing: 11 reviews in August 2026Seguno Email Marketing: 7 reviews in September 2026Seguno Email Marketing: 4 reviews in October 2026Shopify Messaging: 244 reviews in December 2025Shopify Messaging: 181 reviews in January 2026Shopify Messaging: 200 reviews in February 2026Shopify Messaging: 207 reviews in March 2026Shopify Messaging: 191 reviews in April 2026Shopify Messaging: 210 reviews in May 2026Shopify Messaging: 273 reviews in June 2026Shopify Messaging: 173 reviews in July 2026Shopify Messaging: 184 reviews in August 2026Shopify Messaging: 173 reviews in September 2026Shopify Messaging: 226 reviews in October 2026
Seguno Email MarketingShopify MessagingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $35 to $215/month
—
Plans
StarterFree to install
Free for up to 250 subscribers. Designer templates for purchase.
  • · 200+ templates available
  • · Design with Canva
  • · Email and chat support
  • · Pre-built automations
  • · Unique discount codes
  • · Unlimited sending
Standard$35/month
10-day free trialIncludes 2,500 subscribers. Upgrade as you grow.
  • · Back-in-stock alerts
  • · Browse and cart abandonment
  • · Enhanced reporting
  • · Everything in Starter, plus:
  • · Free access to 200+ templates
  • · Multi-email, custom automations
Pro$215/month
10-day free trialIncludes 25,000 subscribers. Upgrade as you grow.
  • · Customer Success Manager
  • · Deliverability audit and support
  • · Everything in Standard, plus:
  • · One-on-one onboarding support
FreeFree to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Coverage
75 of 77 features97%
30 of 77 features39%
Unique strengths
  • Analytics
  • Announcements
  • Automations
  • Back-in-stock emails
  • +36 more
  • AI generation
  • SMS campaigns
Email marketing
96%45/47
64%30/47
Campaign types
96%25/26
58%15/26
Managing campaigns
95%20/21
71%15/21
Pop-ups
100%30/30
0%0/30
Managing pop-ups
100%16/16
0%0/16
Pop-up types
100%14/14
0%0/14
47282onlybothonly
Seguno Email MarketingShopify Messaging77 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Shopify POS
  • Shopify Flow
  • Product Reviews
  • All Email Popup Apps
  • Canva
  • Facebook Leads
  • Postscript SMS Marketing
  • Mailchimp and Klaviyo
—
How it sells itself

Running a shop means time is your most valuable asset. Seguno helps you get results from email marketing faster. Built for Shopify with best practices baked in, use Seguno to create engaging emails, trigger automated sends, and track success all inside the platform you already know. Drive sales with back-in-stock, abandoned cart reminders, and more.

Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.

Key points
  • Stay inside Shopify; access your segments, discounts, products, blogs, and more.
  • Use a library of pre-built automation series and Back in Stock restock alerts!
  • Design beautiful emails in minutes with Canva embedded in a full-screen editor.
  • Send securely with built-in deliverability assistance and spam protection.
  • Send branded emails to segments of customers directly from Shopify.
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • Use templates for timely updates, exclusive offers, product tips, and more.
Screenshots
Email automations like welcome, abandoned cart, back in stock
Easily track email metrics like opens, clicks, and conversionsSeguno Marketing Suite: email marketing, product reviews, popupsPull products, discounts, and more directly into your emails
Set up automations for your email marketing
Pick, create or code your own templateEasily measure your email marketing effortsCreate beautiful emails in minutes with our editor

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSeguno Email MarketingShopify Messaging
Detected stores319(ahead)as of Nov 9, 2026108as of Nov 9, 2026
Net store change, 28 days+4estimated+3estimated
Stores added, 28 days11(ahead)new and returning7new and returning
Big-brand share4%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesUnited States, United Kingdom, GermanyUnited States, Japan, Hong Kong

Reviews

MeasureSeguno Email MarketingShopify Messaging
App Store rating4.8 ★4.8 ★
App Store reviews7354,816(ahead)
New reviews, 28 days1Not enough data
Reviewers a year or more in68%(ahead)43%

Pricing

MeasureSeguno Email MarketingShopify Messaging
Free planNot listedNot listed
Lowest paid monthly plan$35/monthNo monthly plan listed
Longest free trial10 daysNot listed
Plans listed31

Listing

MeasureSeguno Email MarketingShopify Messaging
Shopify category rank#18in Email marketing#12(ahead)in Email marketing
Shopify App Charts#17 in Email marketingNot on this week’s charts
Built for ShopifyYesNo
LaunchedDec 13, 2018Apr 14, 2020
Languages1English20English, Chinese (Simplified), French
DeveloperSegunoShopify

FAQ

Seguno Email Marketing and Shopify Messaging: common questions

Which is more popular, Seguno Email Marketing or Shopify Messaging?
Seguno Email Marketing is detected on 3× as many Shopify stores as Shopify Messaging: 319 vs 108 as of Nov 9, 2026.
Which has better reviews, Seguno Email Marketing or Shopify Messaging?
On the Shopify App Store: Seguno Email Marketing 4.8 from 735 reviews and Shopify Messaging 4.8 from 4,816 reviews.
What features does each app list that the other doesn’t?
Seguno Email Marketing lists 40 the others don’t mention, such as Analytics, Announcements, Automations, Back-in-stock emails. Shopify Messaging lists 2 the others don’t mention, such as AI generation, SMS campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.