ReelPik Shoppable Videos & UGC vs Tolstoy: Shoppable Video & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Tolstoy is detected on 63× as many Shopify stores as ReelPik Shoppable Videos & UGC: 6,341 vs 101 as of Nov 5, 2026.
- On the Shopify App Store: ReelPik Shoppable Videos & UGC 5.0 from 13 reviews and Tolstoy 4.6 from 285 reviews.
- Both list a free plan. Paid plans start at $9/month for ReelPik Shoppable Videos & UGC and $19/month for Tolstoy.
- Tolstoy lists 23 features ReelPik Shoppable Videos & UGC’s listing doesn’t mention, including Add to cart, Analytics, Carousels.
Head to head
- India
- Australia
- Chile
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All widget types & placements
- · Direct add-to-cart
- · Email & live chat support
- · Full customization options
- · Instagram reels & photo posts
- · Product ratings & discount badges
Scale
- · Auto-translate 100+ languages
- · Basic analytics: views, clicks, sales
- · Link multiple products to a video
- · Post add-to-cart, straight to check-out
- · Product page videos
- · Product recommendations
Unlimit
- · 1:1 onboarding & setup review
- · Advanced analytics
- · Custom feature requests
- · Meta pixel for retargeting
- · Product bundles & discounts
Free
- · 14-day trial for eligible accounts
- · Build your first shoppable experience
- · Full analytics
- · No card required
- · Publish your first widget right away
- · Uncapped on-site views for 14 days
Starter
- · 3,000 AI Studio tokens per month
- · 5,000 viewers per month
- · 500 AI Sales Agent tokens per month
- · Everything in Free, plus:
- · Publish shoppable videos to your store
- · Virtual Try-On and sizing
Plus
- · 2,500 AI Sales Agent tokens per month
- · 20,000 viewers per month
- · 7,300 AI Studio tokens per month
- · AI Widget Builder and Ad Spy
- · Everything in Starter, plus:
- · Team collaboration
Pro
- · 10,000 AI Sales Agent tokens per month
- · 100,000 viewers per month
- · 32,400 AI Studio tokens per month
- · Everything in Plus, plus:
- · One-time AI Studio token top-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReelPik helps you import social videos and turn them into shoppable videos, video carousels, floating reels, and UGC widgets. Tag products so customers can shop directly from videos, then track clicks, conversions, and sales with built-in analytics. Improve video SEO & GEO through optimized indexing, and increase conversions with sales badges, product bundles, and recommendations.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos.
- Create shoppable videos with carousels and floating reel layouts.
- Import UGC videos from TikTok and Instagram Reels in just a few clicks.
- Light,smooth performance with no impact on site speed.
- Display different video widgets across various store pages easily.
- Feature your videos on the Shop app home feed, seen by 1M+ users daily.
- Shoppable videos. Add-to-cart, share and search directly within your videos.
- Automatically pull videos from Instagram, TikTok, Google Drive, and more.
- Shop app video. Feature your videos on Shop app home feed; brand page & PDPs.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ReelPik Shoppable Videos & UGC |  Tolstoy |
|---|---|---|
| Detected stores | 101 | 6,341(ahead) |
| Net store change, 28 days | +3 | −42 |
| Stores added, 28 days | 4 | 60(ahead) |
| Big-brand share | Not enough data | 29% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, Australia, Chile | United States, Australia, United Kingdom |
Reviews
| Measure | ReelPik Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.6 ★ |
| App Store reviews | 13 | 285(ahead) |
| New reviews, 28 days | Not enough data | 6 |
| Reviewers a year or more in | Not enough data | 37% |
Pricing
| Measure | ReelPik Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $19/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | ReelPik Shoppable Videos & UGC | Tolstoy |
|---|---|---|
| Shopify category rank | #31 | #25(ahead) |
| Shopify App Charts | #3 on Rookies in Video and livestream | #2 in Video and livestream |
| Built for Shopify | Yes | No |
| Launched | Dec 2, 2025 | Dec 2, 2020 |
| Languages | 1 | 2 |
| Developer | ReelPik | Tolstoy |
FAQ
ReelPik Shoppable Videos & UGC and Tolstoy: common questions
- Which is more popular, ReelPik Shoppable Videos & UGC or Tolstoy?
- Tolstoy is detected on 63× as many Shopify stores as ReelPik Shoppable Videos & UGC: 6,341 vs 101 as of Nov 5, 2026.
- Is ReelPik Shoppable Videos & UGC or Tolstoy cheaper?
- Both list a free plan. Paid plans start at $9/month for ReelPik Shoppable Videos & UGC and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ReelPik Shoppable Videos & UGC or Tolstoy?
- On the Shopify App Store: ReelPik Shoppable Videos & UGC 5.0 from 13 reviews and Tolstoy 4.6 from 285 reviews.
- What features does each app list that the other doesn’t?
- Tolstoy lists 23 the others don’t mention, such as Add to cart, Analytics, Carousels, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.