ONE: AI, Pop Up, SMS Marketing vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ONE is detected on 6.4× as many Shopify stores as Shopify Messaging: 688 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: ONE 4.9 from 997 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only ONE lists a free plan.
- ONE lists 33 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Birthday messages.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Sandbox (Test One)
- · - AI, Email, SMS, Popups, Upsell, more
- · 2 Active Campaigns
- · Email & Chat Support
- · Limited Access to Apps
- · ONLY for Test, Trial & Sandbox Stores
Basic (All-in-One)
- · - AI, Upsell, Email, SMS, Popups, Reward
- · 50 Active Campaigns
- · Access to All Apps
- · Email & Chat Support
- · Only for Basic, Advance & Plus Stores
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAll-in-ONE AI Marketing Shopify Sidekick: AI Assistant. New or established brand, ONE can help turn ad traffic & existing customers into repeat buyers. Scale faster by unifying sms/email marketing, one-page checkout upsell, pop up, discounts, rewards, analytics, AB testing, AI side kick, AI voice, shopify marketplace. Connect optional tools like mail chimp, klavio, sms bump, postscript & shopify forms.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Ask ONE AI — Chatbot Writes Product Description, SMS Text Messaging, Translation
- Add One-Click Checkout Page — Cross Sells & Sweet Upsell Product Recommendations
- Automate Shopify Email/SMS Marketing — Cart Recovery, SMSBump, Klaviyo MailChimp
- Activate Sales Pop Up Window — E-Mail/Email Pop Up, Discount Spin Wheel/Wheelio
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ONE |  Shopify Messaging |
|---|---|---|
| Detected stores | 688(ahead) | 108 |
| Net store change, 28 days | −12 | +3 |
| Stores added, 28 days | 7 | 7 |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong |
Reviews
| Measure | ONE | Shopify Messaging |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 997 | 4,816(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | ONE | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9/month | No monthly plan listed |
| Longest free trial | 10 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | ONE | Shopify Messaging |
|---|---|---|
| Shopify category rank | #40 | #12 |
| Shopify App Charts | #4 in SMS marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 22, 2019 | Apr 14, 2020 |
| Languages | 18 | 20 |
| Developer | ONE | Shopify |
FAQ
ONE and Shopify Messaging: common questions
- Which is more popular, ONE or Shopify Messaging?
- ONE is detected on 6.4× as many Shopify stores as Shopify Messaging: 688 vs 108 as of Nov 9, 2026.
- Is ONE or Shopify Messaging cheaper?
- Only ONE lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ONE or Shopify Messaging?
- On the Shopify App Store: ONE 4.9 from 997 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- ONE lists 33 the others don’t mention, such as A/B testing, APIs and webhooks, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.