Microsoft Channel vs TikTok
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026.
The short answer
- Microsoft Channel is detected on 3.6× as many Shopify stores as TikTok: 6,458 vs 1,784 as of Nov 1, 2026.
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and TikTok 4.8 from 41,171 reviews.
- TikTok lists 25 features Microsoft Channel’s listing doesn’t mention, including A/B testing, AI copywriting, AI images and video.
At a glance
Adoption, reviews, pricing and listing
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Microsoft Channel |  TikTok |
|---|---|---|
| Detected stores | 6,458(ahead) | 1,784 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 16% | 42% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Media, Health & Beauty |
| Top store countries | United States, Canada, United Kingdom | United States, United Kingdom, Australia |
Reviews
| Measure | Microsoft Channel | TikTok |
|---|---|---|
| App Store rating | 2.8 ★ | 4.8 ★(ahead) |
| App Store reviews | 871 | 41,171(ahead) |
| New reviews, 28 days | 0 | 35(ahead) |
| Reviewers a year or more in | 15%(ahead) | 9% |
Pricing
| Measure | Microsoft Channel | TikTok |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Microsoft Channel | TikTok |
|---|---|---|
| Shopify category rank | #24 | #4(ahead) |
| Shopify App Charts | Not on this week’s charts | #11 in Ads |
| Built for Shopify | No | No |
| Launched | Sep 30, 2019 | Oct 14, 2020 |
| Languages | 1 | 9 |
| Developer | Microsoft | TikTok Inc. |
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Microsoft Channel
- —
- 0
TikTok
- —
- 35
Plans
What each plan costs
As listed on the Shopify App Store. Usage charges and plan limits differ, so compare what each plan includes, not only the price.
Microsoft Channel
- FreeFree to install
TikTok
- FreeFree to install
Features
34 listed features, 8 in common
Coverage is the share of every feature these listings mention. A feature a listing doesn’t mention may still be supported.
Microsoft ChannelTikTokOnly Microsoft Channel lists 1
- Keyword
Only TikTok lists 25
- A/B testing
- AI copywriting
- AI images and video
- AI optimization
- AI targeting
- Cost per acquisition
- Dashboards
- Demographic
- +17 more
Feature by feature
All 34 features across 5 groups, checked off app by app.
Integrations
What each app says it works with
From each listing’s “Works with” section.
Both list 1
- Checkout
Only Microsoft Channel 0
Every one is also listed by another app.
Only TikTok 0
Every one is also listed by another app.
Who uses each
The stores behind each app
Shares are of each app’s detected stores; stores without a known country or catalog size count toward neither.
Microsoft Channel
Top countries
- United States
- Canada
- United Kingdom
- Germany
Catalog size
- 11-50
- 201-500
- 1,001-5,000
- 101-200
Stores running it
TikTok
Top countries
- United States
- United Kingdom
- Australia
- Colombia
Catalog size
- 11-50
- 1-10
- 51-100
- Unknown
Installed with
The apps each one runs alongside
The apps Shoplist most often detects on the same stores.
FAQ
Microsoft Channel and TikTok: common questions
- Which is more popular, Microsoft Channel or TikTok?
- Microsoft Channel is detected on 3.6× as many Shopify stores as TikTok: 6,458 vs 1,784 as of Nov 1, 2026.
- Which has better reviews, Microsoft Channel or TikTok?
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and TikTok 4.8 from 41,171 reviews.
- What features does each app list that the other doesn’t?
- Microsoft Channel lists 1 the others don’t mention, such as Keyword. TikTok lists 25 the others don’t mention, such as A/B testing, AI copywriting, AI images and video, AI optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.