Microsoft Channel vs Snapchat Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026.
The short answer
- Snapchat Ads is detected on 3.5× as many Shopify stores as Microsoft Channel: 22,309 vs 6,458 as of Nov 1, 2026.
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Snapchat Ads 4.6 from 3,897 reviews.
- Microsoft Channel lists 9 features Snapchat Ads’s listing doesn’t mention, including Ad spend, Automated campaigns, Bid optimization.
At a glance
Adoption, reviews, pricing and listing
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Microsoft Channel |  Snapchat Ads |
|---|---|---|
| Detected stores | 6,458 | 22,309(ahead) |
| Net store change, 28 days | 0 | +256 |
| Stores added, 28 days | Not enough data | 447 |
| Big-brand share | 16% | 27% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Canada, United Kingdom | United States, United Kingdom, France |
Reviews
| Measure | Microsoft Channel | Snapchat Ads |
|---|---|---|
| App Store rating | 2.8 ★ | 4.6 ★(ahead) |
| App Store reviews | 871 | 3,897(ahead) |
| New reviews, 28 days | 0 | 3(ahead) |
| Reviewers a year or more in | 15%(ahead) | 5% |
Pricing
| Measure | Microsoft Channel | Snapchat Ads |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Microsoft Channel | Snapchat Ads |
|---|---|---|
| Shopify category rank | #24 | #6(ahead) |
| Shopify App Charts | Not on this week’s charts | #20 on the Shoplist 100 |
| Built for Shopify | No | Yes |
| Launched | Sep 30, 2019 | Nov 20, 2018 |
| Languages | 1 | 1 |
| Developer | Microsoft | Snap Ads |
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Microsoft Channel
- —
- 0
Snapchat Ads
- 447
- 3
Plans
What each plan costs
As listed on the Shopify App Store. Usage charges and plan limits differ, so compare what each plan includes, not only the price.
Microsoft Channel
- FreeFree to install
Snapchat Ads
- FreeFree to install
Features
9 listed features, 0 in common
Coverage is the share of every feature these listings mention. A feature a listing doesn’t mention may still be supported.
Microsoft ChannelSnapchat AdsOnly Microsoft Channel lists 9
- Ad spend
- Automated campaigns
- Bid optimization
- Click-through rates
- Conversion tracking
- Impression counts
- Keyword
- Performance tracking
- +1 more
Only Snapchat Ads lists 0
Nothing the other listing doesn’t also mention.
Feature by feature
All 9 features across 3 groups, checked off app by app.
Integrations
What each app says it works with
From each listing’s “Works with” section.
Both list 1
- Checkout
Only Microsoft Channel 0
Every one is also listed by another app.
Only Snapchat Ads 1
- Snapchat
Who uses each
The stores behind each app
Shares are of each app’s detected stores; stores without a known country or catalog size count toward neither.
Microsoft Channel
Top countries
- United States
- Canada
- United Kingdom
- Germany
Catalog size
- 11-50
- 201-500
- 1,001-5,000
- 101-200
Stores running it
Snapchat Ads
Top countries
- United States
- United Kingdom
- France
- India
Catalog size
- 11-50
- 201-500
- 51-100
- 101-200
Stores running it
Installed with
The apps each one runs alongside
The apps Shoplist most often detects on the same stores.
FAQ
Microsoft Channel and Snapchat Ads: common questions
- Which is more popular, Microsoft Channel or Snapchat Ads?
- Snapchat Ads is detected on 3.5× as many Shopify stores as Microsoft Channel: 22,309 vs 6,458 as of Nov 1, 2026.
- Which has better reviews, Microsoft Channel or Snapchat Ads?
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Snapchat Ads 4.6 from 3,897 reviews.
- What features does each app list that the other doesn’t?
- Microsoft Channel lists 9 the others don’t mention, such as Ad spend, Automated campaigns, Bid optimization, Click-through rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.