Microsoft Channel vs Rontar Ad Exchange: Free Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026.
The short answer
- Microsoft Channel is detected on 15× as many Shopify stores as Rontar Ad Exchange: 6,458 vs 431 as of Nov 1, 2026.
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Rontar Ad Exchange 4.0 from 284 reviews.
- Only Rontar Ad Exchange lists a free plan.
- Microsoft Channel lists 5 features Rontar Ad Exchange’s listing doesn’t mention, including Ad spend, Bid optimization, Conversion tracking.
At a glance
Adoption, reviews, pricing and listing
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Microsoft Channel |  Rontar Ad Exchange |
|---|---|---|
| Detected stores | 6,458(ahead) | 431 |
| Net store change, 28 days | 0 | −2 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | 16% | 6% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Canada, United Kingdom | United States, Canada, United Kingdom |
Reviews
| Measure | Microsoft Channel | Rontar Ad Exchange |
|---|---|---|
| App Store rating | 2.8 ★ | 4.0 ★(ahead) |
| App Store reviews | 871(ahead) | 284 |
| New reviews, 28 days | 0 | 0(ahead) |
| Reviewers a year or more in | 15% | Not enough data |
Pricing
| Measure | Microsoft Channel | Rontar Ad Exchange |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | Microsoft Channel | Rontar Ad Exchange |
|---|---|---|
| Shopify category rank | #24(ahead) | #145 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 30, 2019 | Aug 11, 2016 |
| Languages | 1 | 1 |
| Developer | Microsoft | Rontar Group OU |
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Microsoft Channel
- —
- 0
Rontar Ad Exchange
- 1
- 0
Plans
What each plan costs
As listed on the Shopify App Store. Usage charges and plan limits differ, so compare what each plan includes, not only the price.
Microsoft Channel
- FreeFree to install
Rontar Ad Exchange
- Free ForeverFreeNo credit card needed! · Show other stores' ads on your website · Your ads will be shown in other stores
- Standard$9/monthCancel anytime · No need to place partner ads · Up to 30,000 ad impressions per month
Features
13 listed features, 4 in common
Coverage is the share of every feature these listings mention. A feature a listing doesn’t mention may still be supported.
Microsoft ChannelRontar Ad ExchangeOnly Microsoft Channel lists 5
- Ad spend
- Bid optimization
- Conversion tracking
- Keyword
- Performance tracking
Only Rontar Ad Exchange lists 4
- Audience segments
- Dashboards
- Lookalike audiences
- UTM attribution
Feature by feature
All 13 features across 3 groups, checked off app by app.
Integrations
What each app says it works with
From each listing’s “Works with” section.
Only Microsoft Channel 1
- Checkout
Only Rontar Ad Exchange 0
No integrations listed.
Who uses each
The stores behind each app
Shares are of each app’s detected stores; stores without a known country or catalog size count toward neither.
Microsoft Channel
Top countries
- United States
- Canada
- United Kingdom
- Germany
Catalog size
- 11-50
- 201-500
- 1,001-5,000
- 101-200
Stores running it
Rontar Ad Exchange
Top countries
- United States
- Canada
- United Kingdom
- Australia
Catalog size
- 11-50
- 201-500
- 101-200
- 51-100
Installed with
The apps each one runs alongside
The apps Shoplist most often detects on the same stores.
FAQ
Microsoft Channel and Rontar Ad Exchange: common questions
- Which is more popular, Microsoft Channel or Rontar Ad Exchange?
- Microsoft Channel is detected on 15× as many Shopify stores as Rontar Ad Exchange: 6,458 vs 431 as of Nov 1, 2026.
- Is Microsoft Channel or Rontar Ad Exchange cheaper?
- Only Rontar Ad Exchange lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Microsoft Channel or Rontar Ad Exchange?
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Rontar Ad Exchange 4.0 from 284 reviews.
- What features does each app list that the other doesn’t?
- Microsoft Channel lists 5 the others don’t mention, such as Ad spend, Bid optimization, Conversion tracking, Keyword. Rontar Ad Exchange lists 4 the others don’t mention, such as Audience segments, Dashboards, Lookalike audiences, UTM attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.