GoPixel ‑ Google Ads Tracking vs ScaleUp: Google Ads Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- GoPixel and ScaleUp run on almost as many Shopify stores as each other: 109 vs 101 as of Nov 4, 2026.
- On the Shopify App Store: GoPixel 4.5 from 8 reviews and ScaleUp 5.0 from 6 reviews.
- GoPixel lists 13 features ScaleUp’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
- United States
- United Kingdom
- India
- United States
- Netherlands
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoPixel — Google Ads Tracking is a robust application that empowers you to install multiple tracking codes.It offers limitless event tracking capabilities for all your pixels. Google Analytics 4(GA4) Conversion Tracking With our one-click installation, managin It Captures every conversion and fuel both Google Tracking algorithm with rich data to drive higher ROAS.
Automate Google Ads conversion tracking across multiple accounts with our no-code solution. Our app uses Google Pixel setup to track key events like Purchases, Add to Cart, Begin Checkout, and more. Enjoy error-free setup with one-click installation and automatic updates. Benefit from Enhanced Conversions and GDPR-compliant consent tracking.
- Seamless Google Ads tracking, Conversion Tracking
- Install multiple Pixels with automatic events that carry smart data
- Optimize ROAS with a real-time UTM attribution report that tracks every ad
- One-click Google Ads pixel setup with automatic updates for Shopify changes.
- Multi-account support for agencies managing multiple Google Ads accounts.
- Error-proof Google Ads tracking to prevent duplicate or missing conversions.
- Built-in consent tracking to ensure compliance with GDPR and privacy laws.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GoPixel |  ScaleUp |
|---|---|---|
| Detected stores | 109(ahead) | 101 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | 4(ahead) | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Home & Garden, Apparel & Accessories | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | United States, United Kingdom, India | United States, Netherlands, United Kingdom |
Reviews
| Measure | GoPixel | ScaleUp |
|---|---|---|
| App Store rating | 4.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 8(ahead) | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GoPixel and ScaleUp: common questions
- Which is more popular, GoPixel or ScaleUp?
- GoPixel and ScaleUp run on almost as many Shopify stores as each other: 109 vs 101 as of Nov 4, 2026.
- Which has better reviews, GoPixel or ScaleUp?
- On the Shopify App Store: GoPixel 4.5 from 8 reviews and ScaleUp 5.0 from 6 reviews.
- What features does each app list that the other doesn’t?
- GoPixel lists 13 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Custom reports. ScaleUp lists 8 the others don’t mention, such as Abandoned cart, Behavior, Checkout analytics, Engagement metrics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.