ScaleUp: Google Ads Tracking vs TagFly Google Ads, GA4 & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- TagFly Google Ads, GA4 & GTM is detected on 13× as many Shopify stores as ScaleUp: 1,295 vs 101 as of Nov 4, 2026.
- On the Shopify App Store: ScaleUp 5.0 from 6 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews.
- Only TagFly Google Ads, GA4 & GTM lists a free plan.
- TagFly Google Ads, GA4 & GTM lists 13 features ScaleUp’s listing doesn’t mention, including Ad spend, Custom dashboards, Dashboards.
Head to head
- United States
- Netherlands
- United Kingdom
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · 1 tracking destination with 1 pixel
- · 10 orders included per month
- · Consent Mode v2 (GDPR/CCPA)
- · Event builder
- · GTM integration
- · Real-time dashboard
Basic
- · 3 tracking destinations, 1 pixel each
- · 500 orders included per month
- · All Free plan features
- · Customer Analytics - Overview
- · Full server-side event report
- · Standard support
Grow
- · 2,500 orders included per month
- · All Basic plan features
- · All tracking destinations, multi-pixel
- · Free for first-time custom
- · Full Customer Analytics
- · High priority support
Scale
- · 10,000 orders included per month
- · All tracking destinations, multi-pixel
- · Free custom setup
- · Full Customer Analytics
- · Highest priority support
- · Multi-market tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate Google Ads conversion tracking across multiple accounts with our no-code solution. Our app uses Google Pixel setup to track key events like Purchases, Add to Cart, Begin Checkout, and more. Enjoy error-free setup with one-click installation and automatic updates. Benefit from Enhanced Conversions and GDPR-compliant consent tracking.
When browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market.
- One-click Google Ads pixel setup with automatic updates for Shopify changes.
- Multi-account support for agencies managing multiple Google Ads accounts.
- Error-proof Google Ads tracking to prevent duplicate or missing conversions.
- Built-in consent tracking to ensure compliance with GDPR and privacy laws.
- Easy gtag setup for accurate tracking in GA4, Facebook, TikTok and more
- Server-side tracking captures accurate data, combating iOS limitations
- Ready-to-use containers for direct use in GA4, Facebook, GG Ads, Tiktok and more
- No burden on site speed with all tags in one Google container
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ScaleUp |  TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Detected stores | 101 | 1,295(ahead) |
| Net store change, 28 days | +1 | −16 |
| Stores added, 28 days | 1 | 16(ahead) |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories, Home & Garden, Sporting Goods | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Netherlands, United Kingdom | United States, United Kingdom, Germany |
Reviews
| Measure | ScaleUp | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 6 | 156(ahead) |
| New reviews, 28 days | Not enough data | 5 |
| Reviewers a year or more in | Not enough data | 16% |
Pricing
| Measure | ScaleUp | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $14.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 4 |
Listing
| Measure | ScaleUp | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Shopify category rank | #43 | #28(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 in Ads |
| Built for Shopify | Yes | Yes |
| Launched | Feb 21, 2025 | Mar 24, 2021 |
| Languages | 1 | 1 |
| Developer | ScaleUp | TagFly |
FAQ
ScaleUp and TagFly Google Ads, GA4 & GTM: common questions
- Which is more popular, ScaleUp or TagFly Google Ads, GA4 & GTM?
- TagFly Google Ads, GA4 & GTM is detected on 13× as many Shopify stores as ScaleUp: 1,295 vs 101 as of Nov 4, 2026.
- Is ScaleUp or TagFly Google Ads, GA4 & GTM cheaper?
- Only TagFly Google Ads, GA4 & GTM lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ScaleUp or TagFly Google Ads, GA4 & GTM?
- On the Shopify App Store: ScaleUp 5.0 from 6 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews.
- What features does each app list that the other doesn’t?
- ScaleUp lists 3 the others don’t mention, such as Abandoned cart, Behavior, Impression counts. TagFly Google Ads, GA4 & GTM lists 13 the others don’t mention, such as Ad spend, Custom dashboards, Dashboards, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.