ScaleUp: Google Ads Tracking vs Wixpa Google Analytics 4 (GA4)
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Wixpa Google Analytics 4 (GA4) is detected on 4.2× as many Shopify stores as ScaleUp: 427 vs 101 as of Nov 4, 2026.
- On the Shopify App Store: ScaleUp 5.0 from 6 reviews and Wixpa Google Analytics 4 (GA4) 5.0 from 53 reviews.
- ScaleUp lists 5 features Wixpa Google Analytics 4 (GA4)’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Conversion tracking.
Head to head
- United States
- Netherlands
- United Kingdom
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate Google Ads conversion tracking across multiple accounts with our no-code solution. Our app uses Google Pixel setup to track key events like Purchases, Add to Cart, Begin Checkout, and more. Enjoy error-free setup with one-click installation and automatic updates. Benefit from Enhanced Conversions and GDPR-compliant consent tracking.
Google Analytics 4 (GA4) integration with your Shopify store no coding required. Track store visitors, understand customer behavior and monitor performance with real-time insights. Easily set up GA4 and Google Ads tracking to measure key events, analyze traffic & make data-driven decisions.
- One-click Google Ads pixel setup with automatic updates for Shopify changes.
- Multi-account support for agencies managing multiple Google Ads accounts.
- Error-proof Google Ads tracking to prevent duplicate or missing conversions.
- Built-in consent tracking to ensure compliance with GDPR and privacy laws.
- Easy, No-Code Install. Start tracking a dozen event types in GA4 in minutes
- Our solution integrates seamlessly with Checkout extensibility
- Track all eCommerce events, orders and conversions automatically!
- Google Ads tracking and multi-tag support with data layers for e-commerce events
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ScaleUp |  Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| Detected stores | 101 | 427(ahead) |
| Net store change, 28 days | +1 | −11 |
| Stores added, 28 days | 1 | 3(ahead) |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories, Home & Garden, Sporting Goods | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Netherlands, United Kingdom | United States, United Kingdom, Canada |
Reviews
| Measure | ScaleUp | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 6 | 53(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ScaleUp | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | ScaleUp | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| Shopify category rank | #43 | #95 |
| Shopify App Charts | Not on this week’s charts | #4 on Pricing moves in Analytics |
| Built for Shopify | Yes | Yes |
| Launched | Feb 21, 2025 | Aug 31, 2023 |
| Languages | 1 | 1 |
| Developer | ScaleUp | 🚀 Wixpa Feed |
FAQ
ScaleUp and Wixpa Google Analytics 4 (GA4): common questions
- Which is more popular, ScaleUp or Wixpa Google Analytics 4 (GA4)?
- Wixpa Google Analytics 4 (GA4) is detected on 4.2× as many Shopify stores as ScaleUp: 427 vs 101 as of Nov 4, 2026.
- Which has better reviews, ScaleUp or Wixpa Google Analytics 4 (GA4)?
- On the Shopify App Store: ScaleUp 5.0 from 6 reviews and Wixpa Google Analytics 4 (GA4) 5.0 from 53 reviews.
- What features does each app list that the other doesn’t?
- ScaleUp lists 5 the others don’t mention, such as Abandoned cart, Checkout analytics, Conversion tracking, Impression counts. Wixpa Google Analytics 4 (GA4) lists 4 the others don’t mention, such as Demographic, Device, Retargeting, Traffic source. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.