GoPixel ‑ Google Ads Tracking vs Nabu: Google Ads Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Nabu is detected on 24× as many Shopify stores as GoPixel: 2,975 vs 124 as of Nov 9, 2026.
- On the Shopify App Store: GoPixel 4.5 from 8 reviews and Nabu 4.7 from 488 reviews.
- GoPixel lists 12 features Nabu’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
Google Ads Conversion Pixel for Google Conversion Tracking
- United States
- United Kingdom
- India
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · Agency & MCC account support
- · Duplicate conversion protection
- · Error-free Google Ads tracking
- · Google Tag (gtag) install
- · No theme file or code changes
- · Purchase and conversion tracking
Advanced
- · Add to cart tracking
- · Begin checkout Tracking
- · Checkout Extensibility
- · Conversions with Cart Data
- · Five 1-click automatic pixel creation
- · Post-purchase tracking
Plus
- · Analytics & Checkout Extensibility
- · Begin checkout & Add to cart tracking
- · Conversions with Cart Data
- · Post-purchase tracking
- · Priority Support
- · Purchase and conversion tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoPixel — Google Ads Tracking is a robust application that empowers you to install multiple tracking codes.It offers limitless event tracking capabilities for all your pixels. Google Analytics 4(GA4) Conversion Tracking With our one-click installation, managin It Captures every conversion and fuel both Google Tracking algorithm with rich data to drive higher ROAS.
Manual Google Ads conversion tracking can miss or double-count sales. Nabu installs the Google Ads pixel in 1 click via Google Tag (gtag), no theme edits. Google Ads enhanced conversions send privacy-safe first-party data. Google Ads events cover purchases, add to cart, checkout and post-purchase upsells. Set your Google Ads conversion value with or without shipping and tax.
- Seamless Google Ads tracking, Conversion Tracking
- Install multiple Pixels with automatic events that carry smart data
- Optimize ROAS with a real-time UTM attribution report that tracks every ad
- Fix tracking errors like duplicate conversions & missing conversion values.
- Enhanced conversions support - send first-party data in a privacy-safe way.
- Post Purchase Upsell Conversion Tracking, Track Shipping & Taxes accurately.
- 1-click integration with Google Ads. Support for Agency/MCC accounts.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GoPixel |  Nabu |
|---|---|---|
| Detected stores | 124 | 2,975(ahead) |
| Net store change, 28 days | 0 | −43 |
| Stores added, 28 days | 4 | 32(ahead) |
| Big-brand share | Not enough data | 17% |
| Top store categories | Health & Beauty, Home & Garden, Apparel & Accessories | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, India | United States, United Kingdom, Germany |
Reviews
| Measure | GoPixel | Nabu |
|---|---|---|
| App Store rating | 4.5 ★ | 4.7 ★(ahead) |
| App Store reviews | 8 | 488(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 25% |
Switching movement
2 stores dropped one and added the other in the last 180 days
FAQ
GoPixel and Nabu: common questions
- Which is more popular, GoPixel or Nabu?
- Nabu is detected on 24× as many Shopify stores as GoPixel: 2,975 vs 124 as of Nov 9, 2026.
- Which has better reviews, GoPixel or Nabu?
- On the Shopify App Store: GoPixel 4.5 from 8 reviews and Nabu 4.7 from 488 reviews.
- What features does each app list that the other doesn’t?
- GoPixel lists 12 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Data export. Nabu lists 8 the others don’t mention, such as Abandoned cart, Behavior, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between GoPixel and Nabu?
- 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.