BIK Instagram, Whatsapp, Email vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- BIK Instagram, Whatsapp, Email is detected on 2.1× as many Shopify stores as Shopify Messaging: 222 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: BIK Instagram, Whatsapp, Email 4.8 from 144 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- BIK Instagram, Whatsapp, Email lists 21 features Shopify Messaging’s listing doesn’t mention, including Back-in-stock emails, Birthday messages, Bulk editing.
Head to head
Email marketing made for commerce
- India
- United States
- United Arab Emirates
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Growth Plan
Scale Plan
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBIK helps Shopify merchants engage customers and drive repeat purchases through WhatsApp, email, SMS, RCS, and web push marketing. Create targeted marketing campaigns and automated customer journeys for abandoned cart recovery, welcome messages, and post-purchase engagement.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Marketing Campaigns & automations - Whatsapp, Instagram, Email, SMS
- Advanced Chatbot & Journeys - Whatsapp & Instagram.
- Customer service suite - Inbox, Messenger, Instagram, Whatsapp, SMS, Email
- Instagram AI - Comment to DM, End to End purchase on Instagram
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | BIK Instagram, Whatsapp, Email |  Shopify Messaging |
|---|---|---|
| Detected stores | 222(ahead) | 108 |
| Net store change, 28 days | +2 | +3 |
| Stores added, 28 days | 4 | 7(ahead) |
| Big-brand share | 48% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India, United States, United Arab Emirates | United States, Japan, Hong Kong |
Reviews
| Measure | BIK Instagram, Whatsapp, Email | Shopify Messaging |
|---|---|---|
| App Store rating | 4.8 ★ | 4.8 ★ |
| App Store reviews | 144 | 4,816(ahead) |
| New reviews, 28 days | 6 | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | BIK Instagram, Whatsapp, Email | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $350/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | BIK Instagram, Whatsapp, Email | Shopify Messaging |
|---|---|---|
| Shopify category rank | #224 | #12(ahead) |
| Shopify App Charts | #20 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 9, 2023 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Manifest AI | Shopify |
FAQ
BIK Instagram, Whatsapp, Email and Shopify Messaging: common questions
- Which is more popular, BIK Instagram, Whatsapp, Email or Shopify Messaging?
- BIK Instagram, Whatsapp, Email is detected on 2.1× as many Shopify stores as Shopify Messaging: 222 vs 108 as of Nov 9, 2026.
- Which has better reviews, BIK Instagram, Whatsapp, Email or Shopify Messaging?
- On the Shopify App Store: BIK Instagram, Whatsapp, Email 4.8 from 144 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- BIK Instagram, Whatsapp, Email lists 21 the others don’t mention, such as Back-in-stock emails, Birthday messages, Bulk editing, Bulk messaging. Shopify Messaging lists 12 the others don’t mention, such as Analytics, Custom code, Editor tool, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.