AdRoll Advertising vs Microsoft Channel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Microsoft Channel is detected on 4× as many Shopify stores as AdRoll Advertising: 22,714 vs 5,674 as of Nov 13, 2026.
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Microsoft Channel 2.8 from 337 reviews.
- AdRoll Advertising lists 13 features Microsoft Channel’s listing doesn’t mention, including Audience segments, Behavior, Custom audiences.
Head to head
- United States
- Australia
- United Kingdom
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ads
- · Audience segmentation
- · Display, native, video, and CTV ads
- · Reporting & insights
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using two decades of data and machine learning, our full-funnel multichannel advertising solution is proven to generate awareness, deepen interest, and drive outcomes with tools for identifying the right audience,…
With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Grow your business with a large valuable audience
- Showcase your products with free and paid listings
- Ensure your success with real time reporting
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdRoll Advertising |  Microsoft Channel |
|---|---|---|
| Detected stores | 5,674 | 22,714(ahead) |
| Net store change, 28 days | −88 | +30 |
| Stores added, 28 days | 7 | 30(ahead) |
| Big-brand share | 19% | 14% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Australia, United Kingdom | United States, Canada, United Kingdom |
Reviews
| Measure | AdRoll Advertising | Microsoft Channel |
|---|---|---|
| App Store rating | 4.4 ★(ahead) | 2.8 ★ |
| App Store reviews | 326 | 337(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 19% |
Pricing
| Measure | AdRoll Advertising | Microsoft Channel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | AdRoll Advertising | Microsoft Channel |
|---|---|---|
| Shopify category rank | Not enough data | #23 |
| Shopify App Charts | Not on this week’s charts | #26 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Aug 19, 2015 | Sep 30, 2019 |
| Languages | 1 | 1 |
| Developer | AdRoll | Microsoft |
Switching movement
5 stores dropped one and added the other in the last 180 days
FAQ
AdRoll Advertising and Microsoft Channel: common questions
- Which is more popular, AdRoll Advertising or Microsoft Channel?
- Microsoft Channel is detected on 4× as many Shopify stores as AdRoll Advertising: 22,714 vs 5,674 as of Nov 13, 2026.
- Which has better reviews, AdRoll Advertising or Microsoft Channel?
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Microsoft Channel 2.8 from 337 reviews.
- What features does each app list that the other doesn’t?
- AdRoll Advertising lists 13 the others don’t mention, such as Audience segments, Behavior, Custom audiences, Dashboards. Microsoft Channel lists 5 the others don’t mention, such as Automated campaigns, Click-through rates, Keyword, Performance tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between AdRoll Advertising and Microsoft Channel?
- 5 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.