AdRoll Advertising vs AppLovin
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- AppLovin is detected on 1.2× as many Shopify stores as AdRoll Advertising: 6,661 vs 5,674 as of Nov 13, 2026.
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and AppLovin 3.6 from 26 reviews.
- AdRoll Advertising lists 17 features AppLovin’s listing doesn’t mention, including Ad spend, Audience segments, Behavior.
Head to head
Personalized ads on Google, FB, IG, TikTok & display networks
- United States
- Australia
- United Kingdom
- United States
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ads
- · Audience segmentation
- · Display, native, video, and CTV ads
- · Reporting & insights
free to install
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using two decades of data and machine learning, our full-funnel multichannel advertising solution is proven to generate awareness, deepen interest, and drive outcomes with tools for identifying the right audience,…
AppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Import your product catalogs to setup Dynamic Product Ads easily
- Setup events tracking with Web Pixel to optimize your ad campaigns
- Accurately attribute checkouts to understand campaign performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdRoll Advertising |  AppLovin |
|---|---|---|
| Detected stores | 5,674 | 6,661(ahead) |
| Net store change, 28 days | −88 | +104 |
| Stores added, 28 days | 7 | 175(ahead) |
| Big-brand share | 19% | 38% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States, Australia, United Kingdom | United States, Australia, Canada |
Reviews
| Measure | AdRoll Advertising | AppLovin |
|---|---|---|
| App Store rating | 4.4 ★(ahead) | 3.6 ★ |
| App Store reviews | 326(ahead) | 26 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdRoll Advertising | AppLovin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | AdRoll Advertising | AppLovin |
|---|---|---|
| Shopify category rank | Not enough data | #21 |
| Shopify App Charts | Not on this week’s charts | #3 in Ads |
| Built for Shopify | No | No |
| Launched | Aug 19, 2015 | Jun 10, 2025 |
| Languages | 1 | 1 |
| Developer | AdRoll | AppLovin Corporation |
Switching movement
2 stores dropped one and added the other in the last 180 days
FAQ
AdRoll Advertising and AppLovin: common questions
- Which is more popular, AdRoll Advertising or AppLovin?
- AppLovin is detected on 1.2× as many Shopify stores as AdRoll Advertising: 6,661 vs 5,674 as of Nov 13, 2026.
- Which has better reviews, AdRoll Advertising or AppLovin?
- On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and AppLovin 3.6 from 26 reviews.
- What features does each app list that the other doesn’t?
- AdRoll Advertising lists 17 the others don’t mention, such as Ad spend, Audience segments, Behavior, Bid optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between AdRoll Advertising and AppLovin?
- 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.