AppLovin vs Criteo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- AppLovin is detected on 2× as many Shopify stores as Criteo: 4,715 vs 2,357 as of Nov 3, 2026.
- On the Shopify App Store: AppLovin 3.6 from 27 reviews and Criteo 4.5 from 39 reviews.
Head to head
- United States
- Australia
- Canada
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
free to install
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales.
Connect your Shopify store to Criteo’s AI-powered Commerce Growth platform to reach new customers, engage high-intent shoppers, and drive performance across the open web and social. Sync your product catalog and events directly from Shopify then launch your first campaign. New to Criteo?
- Import your product catalogs to setup Dynamic Product Ads easily
- Setup events tracking with Web Pixel to optimize your ad campaigns
- Accurately attribute checkouts to understand campaign performance
- Marketing Automation
- Audience Builder
- Direct connection to retailers and publishers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AppLovin |  Criteo |
|---|---|---|
| Detected stores | 4,715(ahead) | 2,357 |
| Net store change, 28 days | +121 | +5 |
| Stores added, 28 days | 223(ahead) | 9 |
| Big-brand share | 39% | 44% |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, Canada | United States, Japan, Hong Kong |
Reviews
| Measure | AppLovin | Criteo |
|---|---|---|
| App Store rating | 3.6 ★ | 4.5 ★(ahead) |
| App Store reviews | 27 | 39(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
AppLovin and Criteo: common questions
- Which is more popular, AppLovin or Criteo?
- AppLovin is detected on 2× as many Shopify stores as Criteo: 4,715 vs 2,357 as of Nov 3, 2026.
- Which has better reviews, AppLovin or Criteo?
- On the Shopify App Store: AppLovin 3.6 from 27 reviews and Criteo 4.5 from 39 reviews.
- Are stores switching between AppLovin and Criteo?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.