ActiveCampaign Marketing vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ActiveCampaign Marketing is detected on 7.1× as many Shopify stores as Shopify Messaging: 772 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: ActiveCampaign Marketing 4.5 from 256 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- ActiveCampaign Marketing lists 31 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Birthday messages.
Head to head
ActiveCampaign: Customer Experience & Marketing Automation
Email marketing made for commerce
- United States
- Netherlands
- Germany
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Abandoned Cart
- · CRM
- · Email Sending 10x contact limit
- · Generative AI
- · Multi step Marketing Automation
- · Order Status Triggers
Plus
- · Coupons Block
- · Ecommerce Dashboard
- · Landing Pages
- · Marketing Revenue Report
- · Product Catalog
- · Starter Features
Pro
- · Attribution Conversion Tracking
- · Conditional Content
- · Email Sending 12x contact limit
- · Plus Features
- · Predictive Sends
- · Shopify Plus integration
Enterprise
- · 5 users included
- · Custom Objects
- · Email Sending 15x contact limit
- · Pro Features
- · Single Sign On
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Enhance your marketing efforts with Shopify store data and 900+ apps.
- Historical and real-time data to create segments and triggers for campaigns.
- Templates for welcome emails, abandoned cart, subscriptions, and more.
- Real-time revenue insights per automation, campaign, segment, and channel.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ActiveCampaign Marketing |  Shopify Messaging |
|---|---|---|
| Detected stores | 772(ahead) | 108 |
| Net store change, 28 days | +2 | +3 |
| Stores added, 28 days | 2 | 7(ahead) |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Netherlands, Germany | United States, Japan, Hong Kong |
Reviews
| Measure | ActiveCampaign Marketing | Shopify Messaging |
|---|---|---|
| App Store rating | 4.5 ★ | 4.8 ★(ahead) |
| App Store reviews | 256 | 4,816(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | ActiveCampaign Marketing | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | ActiveCampaign Marketing | Shopify Messaging |
|---|---|---|
| Shopify category rank | #117 | #12(ahead) |
| Shopify App Charts | #12 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 24, 2012 | Apr 14, 2020 |
| Languages | 6 | 20 |
| Developer | ActiveCampaign | Shopify |
FAQ
ActiveCampaign Marketing and Shopify Messaging: common questions
- Which is more popular, ActiveCampaign Marketing or Shopify Messaging?
- ActiveCampaign Marketing is detected on 7.1× as many Shopify stores as Shopify Messaging: 772 vs 108 as of Nov 9, 2026.
- Which has better reviews, ActiveCampaign Marketing or Shopify Messaging?
- On the Shopify App Store: ActiveCampaign Marketing 4.5 from 256 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- ActiveCampaign Marketing lists 31 the others don’t mention, such as A/B testing, APIs and webhooks, Birthday messages, Bulk messaging. Shopify Messaging lists 3 the others don’t mention, such as Browse abandonment, Cart emails, Tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.