B4B ‑ Variable Products logo

B4B ‑ Variable Products

By ZubrProduct variants & Collections4.9 (53 reviews)Free trial

Key signals for B4B ‑ Variable Products

As of , 312 Shopify stores run B4B ‑ Variable Products. It’s #5 in Collections by stores running it; Shopify’s own listing ranks it #30. Shoplist monitors installs, uninstalls, reviews, and listing changes continuously, so you can act on them before your competitors do.

Active installs

312

Last 28 days

Added

+1

Came back

+1

Removed

−10

How Shoplist counts installs

Shopify stores using B4B ‑ Variable Products

From Shoplist’s scans of Shopify storefronts and its brand data.

Top store category
Apparel & Accessories
54% of its stores
Typical catalog
11–50 products
30% of its stores
Top country
United States
31% of its stores
Most installed alongside
Klaviyo
on 178 of its stores

Top brands running B4B ‑ Variable Products

10 of 312 detected stores, ranked by traffic. The full list adds filters, contact availability, and CSV export.

StoreCategoryCountryTraffic rankFirst detected
Natura Selection logo
Natura Selection

naturaselection.com

Apparel & AccessoriesES#831Feb 2025
Roots of Fight logo
Roots of Fight

www.rootsoffight.com

Apparel & AccessoriesUS#988Jun 2025
Milano Di Rouge logo
Milano Di Rouge

milanodirouge.com

Apparel & AccessoriesUS#1,223Feb 2025
HI-LIFE logo
HI-LIFE

hilifeshop.com

Apparel & AccessoriesDE#6,712Oct 2025
Sunday Citizen Wholesale logo
Sunday Citizen Wholesale

wholesale.sundaycitizen.co

Home & GardenUS#6,467Oct 2025
Vision X Off-Road logo
Vision X Off-Road

visionxoffroad.com

Vehicles & PartsUS#8,376Oct 2025
Tifosi Optics logo
Tifosi Optics

tifosioptics.com

ElectronicsUS#9,970Oct 2025
Pottery For The Planet logo
Pottery For The Planet

www.potteryfortheplanet.com

Home & GardenAU#10,192May 2026
AMY JANE LONDON logo
AMY JANE LONDON

amyjanelondon.co.uk

Apparel & AccessoriesGB#12,043Oct 2025
Zaha Hadid Design logo
Zaha Hadid Design

www.zaha-hadid-design.com

Home & GardenGB#11,731Oct 2025

302 more stores in the full list

Sign up to download the entire B4B ‑ Variable Products Shopify App dataset.

What kind of stores use B4B ‑ Variable Products

A breakdown of the 312 Shopify stores Shoplist detects running B4B ‑ Variable Products: what they sell, how many products they carry, and where they’re based.

What they sell

54% of B4B ‑ Variable Products stores sell Apparel & Accessories; 12% sell Home & Garden.

  1. Apparel & Accessories54%
  2. Home & Garden12%
  3. Sporting Goods7%
  4. Luggage & Bags6%
  5. Health & Beauty5%

How many products they carry

30% carry 11⁠–⁠50 products, the most common size; 51% carry 100 or fewer.

Where they’re based

31% of B4B ‑ Variable Products stores are based in the United States; 9% in the United Kingdom.

  • United States31%
  • Unknown14%
  • United Kingdom9%
  • Germany7%
  • Australia6%
  • Other countries33%

How B4B ‑ Variable Products’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds B4B ‑ Variable Products, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

+12

311 now · 299 28 days earlier

Reach

0.024%

of the stores Shoplist tracks

Big-brand share

17.2%

of 227 stores of known size · 1.3× the average Shopify store · 1 big-brand adds in 28 days

Where B4B ‑ Variable Products’s store count change came from

Real installs and removalsEstimated1 added · 1 came back · 10 removed
−8
Stores found already running itFirst seen when Shoplist first crawled the store, so not an install
+36
Other changesStores leaving or rejoining Shoplist’s tracked set, and corrections
−16

Stores adding and removing B4B ‑ Variable Products, by week

Week of Aug 31, 2026 · 0 added or came back · 10 removed · net -10 · estimatedWeek of Sep 7, 2026 · 1 added or came back · 6 removed · net -5 · estimatedWeek of Sep 14, 2026 · 1 added or came back · 2 removed · net -1 · estimatedWeek of Sep 21, 2026 · 0 added or came back · 4 removed · net -4 · estimatedWeek of Sep 28, 2026 · 1 added or came back · 3 removed · net -2 · estimatedWeek of Oct 5, 2026 · 2 added or came back · 1 removed · net +1 · estimatedWeek of Oct 12, 2026 · 1 added or came back · 4 removed · net -3 · estimatedWeek of Oct 19, 2026 · 1 added or came back · 0 removed · net +1 · estimatedWeek of Oct 26, 2026 · 0 added or came back · 2 removed · net -2 · estimated
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 2026010-10Estimated
Sep 7, 202616-5Estimated
Sep 14, 202612-1Estimated
Sep 21, 202604-4Estimated
Sep 28, 202613-2Estimated
Oct 5, 202621+1Estimated
Oct 12, 202614-3Estimated
Oct 19, 202610+1Estimated
Oct 26, 202602-2Estimated

Apps installed alongside B4B ‑ Variable Products

The apps Shoplist most often detects on the same stores as B4B ‑ Variable Products.

  1. 1KlaviyoEmail, SMS, and more - a unified customer platform17857% of stores
  2. 2Judge.meProduct reviews with free photos & videos for social proof13945% of stores
  3. 3Shopify InboxConnect with customers and drive sales with chat– for free7524% of stores
  4. 4InstafeedElegant & Shoppable Official Instagram feeds that bring sales7022% of stores
  5. 5Shopify Forms5116% of stores
  6. 6Mailchimp Email SMS MarketingDrive traffic and sales with email and marketing automation3913% of stores
  7. 7Shopify CollabsLevel up your affiliate program.3712% of stores
  8. 8Consentmo GDPR ComplianceGDPR - LGPD - CCPA - APPI - PIPEDA Compliance for your store279% of stores
  9. 9Klarna On‑Site MessagingConvert more sales with flexible payment option messaging.279% of stores
  10. 10Hotjar InstallTruly understand how your visitors interact on your site.237% of stores

Each bar is the number of B4B ‑ Variable Products stores also running that app. Turn shared app usage into account research with the complementary-app prospecting playbook.

B4B ‑ Variable Products on the Shopify App Store

Shoplist reads B4B ‑ Variable Products’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks B4B ‑ Variable Products

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #28 in Product display, #25 in Collections, #63 in Custom product, #114 in Product variantSep 4, 2026: #28 in Product display, #25 in Collections, #63 in Custom product, #117 in Product variantSep 5, 2026: #28 in Product display, #26 in Collections, #62 in Custom product, #118 in Product variantSep 6, 2026: #28 in Product display, #26 in Collections, #62 in Custom product, #117 in Product variantSep 7, 2026: #28 in Product display, #27 in Collections, #62 in Custom product, #117 in Product variantSep 9, 2026: #28 in Product display, #27 in Collections, #62 in Custom product, #121 in Product variantSep 10, 2026: #28 in Product display, #27 in Collections, #63 in Custom product, #122 in Product variantSep 11, 2026: #28 in Product display, #27 in Collections, #62 in Custom product, #123 in Product variantSep 12, 2026: #27 in Product display, #23 in Collections, #62 in Custom product, #110 in Product variantSep 13, 2026: #28 in Product display, #23 in Collections, #62 in Custom product, #111 in Product variantSep 14, 2026: #27 in Product display, #23 in Collections, #62 in Custom product, #112 in Product variantSep 15, 2026: #27 in Product display, #26 in Collections, #62 in Custom product, #126 in Product variantSep 17, 2026: #27 in Product display, #25 in Collections, #62 in Custom product, #126 in Product variantSep 19, 2026: #27 in Product display, #24 in Collections, #63 in Custom product, #114 in Product variantSep 20, 2026: #27 in Product display, #24 in Collections, #63 in Custom product, #118 in Product variantSep 21, 2026: #27 in Product display, #27 in Collections, #63 in Custom product, #125 in Product variantSep 22, 2026: #27 in Product display, #27 in Collections, #63 in Custom product, #126 in Product variantSep 23, 2026: #28 in Product display, #27 in Collections, #63 in Custom product, #125 in Product variantSep 24, 2026: #28 in Product display, #28 in Collections, #63 in Custom product, #124 in Product variantSep 25, 2026: #29 in Product display, #28 in Collections, #63 in Custom product, #127 in Product variantSep 26, 2026: #29 in Product display, #28 in Collections, #63 in Custom product, #127 in Product variantSep 27, 2026: #29 in Product display, #28 in Collections, #63 in Custom product, #127 in Product variantSep 28, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #127 in Product variantSep 29, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #130 in Product variantSep 30, 2026: #29 in Product display, #29 in Collections, #64 in Custom product, #130 in Product variantOct 1, 2026: #29 in Product display, #29 in Collections, #64 in Custom product, #131 in Product variantOct 2, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #134 in Product variantOct 3, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #129 in Product variantOct 4, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #127 in Product variantOct 5, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #125 in Product variantOct 6, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #126 in Product variantOct 7, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #126 in Product variantOct 8, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #127 in Product variantOct 9, 2026: #29 in Product display, #29 in Collections, #65 in Custom product, #130 in Product variantOct 10, 2026: #29 in Product display, #29 in Collections, #64 in Custom product, #132 in Product variantOct 11, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #128 in Product variantOct 12, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #130 in Product variantOct 13, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #132 in Product variantOct 14, 2026: #29 in Product display, #28 in Collections, #64 in Custom product, #133 in Product variantOct 15, 2026: #29 in Product display, #29 in Collections, #64 in Custom product, #130 in Product variantOct 16, 2026: #29 in Product display, #31 in Collections, #64 in Custom product, #127 in Product variantOct 17, 2026: #29 in Product display, #32 in Collections, #64 in Custom product, #129 in Product variantOct 18, 2026: #28 in Product display, #33 in Collections, #63 in Custom product, #129 in Product variantOct 19, 2026: #28 in Product display, #32 in Collections, #63 in Custom product, #129 in Product variantOct 20, 2026: #28 in Product display, #31 in Collections, #63 in Custom product, #129 in Product variantOct 21, 2026: #28 in Product display, #30 in Collections, #63 in Custom product, #129 in Product variantOct 23, 2026: #28 in Product display, #31 in Collections, #63 in Custom product, #128 in Product variantOct 24, 2026: #28 in Product display, #30 in Collections, #63 in Custom product, #127 in Product variantOct 25, 2026: #28 in Product display, #32 in Collections, #63 in Custom product, #130 in Product variantOct 31, 2026: #28 in Product display, #30 in Collections, #63 in Custom product, #129 in Product variantNov 1, 2026: #28 in Product display, #31 in Collections, #63 in Custom product, #129 in Product variantNov 2, 2026: #28 in Product display, #31 in Collections, #63 in Custom product, #128 in Product variantNov 4, 2026: #28 in Product display, #28 in Collections, #63 in Custom product, #128 in Product variantNov 5, 2026: #28 in Product display, #27 in Collections, #62 in Custom product, #129 in Product variantNov 6, 2026: #28 in Product display, #28 in Collections, #62 in Custom product, #129 in Product variantNov 7, 2026: #28 in Product display, #30 in Collections, #62 in Custom product, #131 in Product variantNov 8, 2026: #27 in Product display, #30 in Collections, #62 in Custom product, #132 in Product variantSep 8, 2026: #27 in Collections, #119 in Product variantOct 22, 2026: #31 in Collections, #127 in Product variant
Product display#27 of 4941 places up since Sep 3, 2026Collections#30 of 1755 places down since Sep 3, 2026Custom product#62 of 4931 places up since Sep 3, 2026Product variant#132 of 57918 places down since Sep 3, 2026
B4B ‑ Variable Products: daily Shopify App Store category position
DayProduct displayCollectionsCustom productProduct variant
Sep 3, 2026#28#25#63#114
Sep 4, 2026#28#25#63#117
Sep 5, 2026#28#26#62#118
Sep 6, 2026#28#26#62#117
Sep 7, 2026#28#27#62#117
Sep 8, 2026—#27—#119
Sep 9, 2026#28#27#62#121
Sep 10, 2026#28#27#63#122
Sep 11, 2026#28#27#62#123
Sep 12, 2026#27#23#62#110
Sep 13, 2026#28#23#62#111
Sep 14, 2026#27#23#62#112
Sep 15, 2026#27#26#62#126
Sep 17, 2026#27#25#62#126
Sep 19, 2026#27#24#63#114
Sep 20, 2026#27#24#63#118
Sep 21, 2026#27#27#63#125
Sep 22, 2026#27#27#63#126
Sep 23, 2026#28#27#63#125
Sep 24, 2026#28#28#63#124
Sep 25, 2026#29#28#63#127
Sep 26, 2026#29#28#63#127
Sep 27, 2026#29#28#63#127
Sep 28, 2026#29#28#64#127
Sep 29, 2026#29#28#64#130
Sep 30, 2026#29#29#64#130
Oct 1, 2026#29#29#64#131
Oct 2, 2026#29#28#64#134
Oct 3, 2026#29#28#64#129
Oct 4, 2026#29#28#64#127
Oct 5, 2026#29#28#64#125
Oct 6, 2026#29#28#64#126
Oct 7, 2026#29#28#64#126
Oct 8, 2026#29#28#64#127
Oct 9, 2026#29#29#65#130
Oct 10, 2026#29#29#64#132
Oct 11, 2026#29#28#64#128
Oct 12, 2026#29#28#64#130
Oct 13, 2026#29#28#64#132
Oct 14, 2026#29#28#64#133
Oct 15, 2026#29#29#64#130
Oct 16, 2026#29#31#64#127
Oct 17, 2026#29#32#64#129
Oct 18, 2026#28#33#63#129
Oct 19, 2026#28#32#63#129
Oct 20, 2026#28#31#63#129
Oct 21, 2026#28#30#63#129
Oct 22, 2026—#31—#127
Oct 23, 2026#28#31#63#128
Oct 24, 2026#28#30#63#127
Oct 25, 2026#28#32#63#130
Oct 31, 2026#28#30#63#129
Nov 1, 2026#28#31#63#129
Nov 2, 2026#28#31#63#128
Nov 4, 2026#28#28#63#128
Nov 5, 2026#28#27#62#129
Nov 6, 2026#28#28#62#129
Nov 7, 2026#28#30#62#131
Nov 8, 2026#27#30#62#132

What merchants say about B4B ‑ Variable Products

The verdict from its App Store reviews, and whether the merchants who leave them stay.

4.9

53 reviews · latest May 13, 2026

Star breakdown of 52 collected public ratings

  1. 5 ★94.2%
  2. 4 ★1.9%
  3. 3 ★1.9%
  4. 2 ★0.0%
  5. 1 ★1.9%

B4B ‑ Variable Products review momentum

New reviews follow new installs, so a rising month is B4B ‑ Variable Products winning merchants in public.

  1. September 2024: 3 reviews
  2. March 2025: 1 reviews
  3. May 2025: 1 reviews
  4. June 2025: 1 reviews
  5. July 2025: 1 reviews
  6. August 2025: 3 reviews
  7. September 2025: 1 reviews
  8. October 2025: 1 reviews
  9. December 2025: 1 reviews
  10. January 2026: 1 reviews
  11. April 2026: 1 reviews
  12. May 2026: 1 reviews
Reviews added to the listing each month; the lighter bar is the month in progress.

What B4B ‑ Variable Products charges

Free trial available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. Standard

    $9/month

    30-day free trial

    • Add variant to cart
    • Custom title for variants
    • Displaying variants by options
    • Email support
    • Hide unavailable variants
  2. Advanced

    $19/month

    30-day free trial

    • + All from the Standard Plan
    • Filter variants using conditions logic
    • Mix variants

Every edit B4B ‑ Variable Products ships to its listing

Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.

  1. Feb 19, 2026

    • Developer

      Developer name changed +5 more

      Developer name changed

      Zubr

      Media gallery updated

      6 added — “Splitting up variants on collection pages – front page – Catalog”

      Merchant sentiment summary updated

      Removed

      +3 more changes

  2. Jan 9, 2026

    • Positioning

      Highlights updated +1 more

      Highlights updated

      Use directly in Shopify adminWorks with the latest themes

      Integrations updated

      Shopify Admin
  3. Sep 28, 2025

    • Positioning

      Description rewritten +2 more

      Description rewritten

      Variable app makes it easy to show variants on collection pages as separate prod … ame way. The app can make your catalog visually bigger without copying products.

      Collections added

      Collection managementSorting actions

      Product variants added

      CustomizationInventoryPricing

Follow B4B ‑ Variable Products

Its price moves, rewritten copy, new screenshots and the stores that install or drop it, in one email a week. Free, no account.

How B4B ‑ Variable Products sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“Do not create tons of products! Just split up products and show variants on collection pages”

What it does

Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change… Read the full description

Works with 2 apps and tools

  • Collection Page
  • Search & Discovery

Screenshots

  • Splitting up variants on collection pages – front page – Catalog
  • Add variants to cart directly from collections page – Shopify
  • Custom variants titles – individual title – Shopify – Rename
  • Show color variants on collection pages – Shopify
  • Show specific variants for selected collection – Hide variants
  • Show only pink or only blue variants – Collection conditions

B4B ‑ Variable Products listing facts

Developer
Zubr
Launched
November 18, 2019
Shopify rank
#27 in Product display#30 in Collections#62 in Custom product#132 in Product variant
Languages
English
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Compare B4B ‑ Variable Products

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to B4B ‑ Variable Products

Apps merchants weigh against B4B ‑ Variable Products, with their own detected stores and ratings.

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows B4B ‑ Variable Products on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. 312

    storefronts running B4B ‑ Variable Products now

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels B4B ‑ Variable Products loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. 10

    removals caught in the last 28 days

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls B4B ‑ Variable Products leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about B4B ‑ Variable Products

Straight answers from the same data as the rest of this page. The full store list answers the rest.

Get the store list

How many Shopify stores use B4B ‑ Variable Products?

Shoplist detects B4B ‑ Variable Products on 312 Shopify storefronts. The count comes from repeat crawls of public storefronts, so it moves as stores install and remove the app.

Which Shopify brands use B4B ‑ Variable Products?

This page lists the top 10 by traffic. A free Shoplist account previews the full list with filters for category, country and traffic, and credits open every row of all 312 stores.

What apps do B4B ‑ Variable Products stores also use?

Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, and Shopify Inbox run on the most B4B ‑ Variable Products stores. The full co-install list shows every app those stores run, ranked by how many share it.

Can I export the stores using B4B ‑ Variable Products?

Yes. A free account opens the first stores with filters and contact availability. Paid plans export every store running B4B ‑ Variable Products to CSV and alert you when stores install or remove it.

How does Shoplist detect B4B ‑ Variable Products?

Shoplist crawls public Shopify storefronts and matches the code B4B ‑ Variable Products loads on each one. A store counts once that evidence is found and drops out when it disappears. It is evidence from the storefront itself, not a customer list from the developer.

Start with the newest stores running B4B ‑ Variable Products, named and dated.

Filter by category, country, and traffic, see contact availability, and get alerted when stores install or leave.

Get the store listSee pricingFree plan available.