Color Swatch King: Variants vs B4B ‑ Variable Products
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Color Swatch King is detected on 18× as many Shopify stores as B4B: 5,758 vs 315 as of Nov 10, 2026.
- On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and B4B 4.9 from 53 reviews.
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9/month for B4B.
- Color Swatch King lists 12 features B4B’s listing doesn’t mention, including Checkboxes, Custom CSS, Dropdowns.
Head to head
- United States
- United Kingdom
- Netherlands
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Standard
- · Add variant to cart
- · Custom title for variants
- · Displaying variants by options
- · Email support
- · Hide unavailable variants
- · Variants on collections
Advanced
- · + All from the Standard Plan
- · Filter variants using conditions logic
- · Mix variants
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
- Show variants on collection pages by Color, or any other options
- Split variants and change the displayed product image according to collection
- Manage & display variants on collection pages in bulk or using condition logic
- Name variants in catalog using the combination of different product fields
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Color Swatch King |  B4B |
|---|---|---|
| Detected stores | 5,758(ahead) | 315 |
| Net store change, 28 days | −169 | −9 |
| Stores added, 28 days | 37(ahead) | 1 |
| Big-brand share | 18% | 17% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | United States, United Kingdom, Netherlands | United States, United Kingdom, Germany |
Reviews
| Measure | Color Swatch King | B4B |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 3,218(ahead) | 53 |
| New reviews, 28 days | 0 | 0(ahead) |
| Reviewers a year or more in | 18% | Not enough data |
Pricing
| Measure | Color Swatch King | B4B |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $9/month |
| Longest free trial | 30 days | 30 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Color Swatch King | B4B |
|---|---|---|
| Shopify category rank | Not enough data | #30 |
| Shopify App Charts | #3 in Product variants | #6 in Collections |
| Built for Shopify | Yes | No |
| Launched | Jul 23, 2019 | Nov 18, 2019 |
| Languages | 11 | 1 |
| Developer | StarApps | Zubr |
FAQ
Color Swatch King and B4B: common questions
- Which is more popular, Color Swatch King or B4B?
- Color Swatch King is detected on 18× as many Shopify stores as B4B: 5,758 vs 315 as of Nov 10, 2026.
- Is Color Swatch King or B4B cheaper?
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9/month for B4B. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Color Swatch King or B4B?
- On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and B4B 4.9 from 53 reviews.
- What features does each app list that the other doesn’t?
- Color Swatch King lists 12 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.