Pay What You Want logo

Pay What You Want

By ExtendonsPricing optimization & Pricing quotes4.3 (56 reviews)Built for ShopifyFree plan

Key signals for Pay What You Want

As of , 176 Shopify stores run Pay What You Want. It’s #19 in Pricing quotes by stores running it; Shopify’s own listing ranks it #12. Shoplist monitors installs, uninstalls, reviews, and listing changes continuously, so you can act on them before your competitors do.

Active installs

176

Last 28 days

Added

+6

Came back

0

Removed

−3

How Shoplist counts installs

Shopify stores using Pay What You Want

From Shoplist’s scans of Shopify storefronts and its brand data.

Top store category
Media
20% of its stores
Typical catalog
11–50 products
37% of its stores
Top country
United States
48% of its stores
Most installed alongside
Klaviyo
on 34 of its stores

Top brands running Pay What You Want

10 of 176 detected stores, ranked by traffic. The full list adds filters, contact availability, and CSV export.

StoreCategoryCountryTraffic rankFirst detected
J Balvin logo
J Balvin

jbalvin.com

MediaUS#69Mar 2026
Chris Corsini logo
Chris Corsini

chriscorsini.com

ServicesCA#3,736Mar 2026
jontiwild logo
jontiwild

jontiwild.com

Cameras & OpticsAU#8,222Oct 2026
Moon Body Soul logo
Moon Body Soul

moonbodysoul.com

Apparel & AccessoriesUS#8,185Feb 2026
EVERYDAYDAYS logo
EVERYDAYDAYS

everydaydays.com

Apparel & AccessoriesUS#14,158Mar 2026
The Pigeon Letters logo
The Pigeon Letters

www.thepigeonletters.com

Arts & EntertainmentUS#27,150Sep 2026
Chavie Russell Wigs logo
Chavie Russell Wigs

www.chavierussellwigs.com

Apparel & AccessoriesUS#35,230Mar 2026
María Ignacia Valverde ·  Chile. logo
María Ignacia Valverde · Chile.

mariaignaciavalverde.cl

Apparel & Accessories—#37,611Oct 2026
Lackadaisy Store logo
Lackadaisy Store

lackadaisy.store

Apparel & AccessoriesAU#38,908Mar 2026
Dprimero logo
Dprimero

dprimero.com

ElectronicsCO#61,334Feb 2026

166 more stores in the full list

Sign up to download the entire Pay What You Want Shopify App dataset.

What kind of stores use Pay What You Want

A breakdown of the 176 Shopify stores Shoplist detects running Pay What You Want: what they sell, how many products they carry, and where they’re based.

What they sell

20% of Pay What You Want stores sell Media; 17% sell Apparel & Accessories.

  1. Media20%
  2. Apparel & Accessories17%
  3. Services17%
  4. Arts & Entertainment11%
  5. Home & Garden8%

How many products they carry

37% carry 11⁠–⁠50 products, the most common size; 64% carry 100 or fewer.

Where they’re based

48% of Pay What You Want stores are based in the United States; 6% in Canada.

  • United States48%
  • Unknown22%
  • Canada6%
  • Australia5%
  • United Kingdom5%
  • Other countries15%

How Pay What You Want’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds Pay What You Want, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

+31

177 now · 146 28 days earlier

Reach

0.0137%

of the stores Shoplist tracks

Big-brand share

Not enough data: fewer than 150 of its stores have a known size

Where Pay What You Want’s store count change came from

Real installs and removalsEstimated6 added · 0 came back · 3 removed
+3
Installs and removals on days held for reviewSpike days stay out of the real count until a rule clears them
+1
Stores found already running itFirst seen when Shoplist first crawled the store, so not an install
+46
Stores that closed
−2
Other changesStores leaving or rejoining Shoplist’s tracked set, and corrections
−17

Stores adding and removing Pay What You Want, by week

Week of Aug 31, 2026 · 3 added or came back · 1 removed · net +2 · estimatedWeek of Sep 7, 2026 · 0 added or came back · 3 removed · net -3 · estimatedWeek of Sep 14, 2026 · 2 added or came back · 0 removed · net +2 · estimatedWeek of Sep 21, 2026 · 5 added or came back · 2 removed · net +3 · estimatedWeek of Sep 28, 2026 · 3 added or came back · 1 removed · net +2 · estimatedWeek of Oct 5, 2026 · 2 added or came back · 0 removed · net +2 · estimatedWeek of Oct 12, 2026 · 3 added or came back · 0 removed · net +3 · estimatedWeek of Oct 19, 2026 · 1 added or came back · 1 removed · net 0 · estimatedWeek of Oct 26, 2026 · 1 added or came back · 1 removed · net 0 · estimated
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 202631+2Estimated
Sep 7, 202603-3Estimated
Sep 14, 202620+2Estimated
Sep 21, 202652+3Estimated
Sep 28, 202631+2Estimated
Oct 5, 202620+2Estimated
Oct 12, 202630+3Estimated
Oct 19, 2026110Estimated
Oct 26, 2026110Estimated

Apps installed alongside Pay What You Want

The apps Shoplist most often detects on the same stores as Pay What You Want.

  1. 1KlaviyoEmail, SMS, and more - a unified customer platform3419% of stores
  2. 2Judge.meProduct reviews with free photos & videos for social proof2414% of stores
  3. 3PrintfulTop-rated print on demand dropshipping & warehousing service2313% of stores
  4. 4Shopify InboxConnect with customers and drive sales with chat– for free2213% of stores
  5. 5Mailchimp Email SMS MarketingDrive traffic and sales with email and marketing automation169% of stores
  6. 6Shopify Forms137% of stores
  7. 7InstafeedElegant & Shoppable Official Instagram feeds that bring sales127% of stores
  8. 8SealSubscription & recurring payments app, packed with features!95% of stores
  9. 9Upsell & Cross SellFrequently bought together, related product addons, bundles.95% of stores
  10. 10Hulk Contact Form Builder B2BMailChimp Forms | Stripe | Klaviyo | Google Analytics & more!85% of stores

Each bar is the number of Pay What You Want stores also running that app. Turn shared app usage into account research with the complementary-app prospecting playbook.

Pay What You Want on the Shopify App Store

Shoplist reads Pay What You Want’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks Pay What You Want

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #27 in Pricing quotes, #31 in Pricing optimization, #65 in PricingSep 4, 2026: #26 in Pricing quotes, #31 in Pricing optimization, #65 in PricingSep 5, 2026: #28 in Pricing quotes, #31 in Pricing optimization, #64 in PricingSep 6, 2026: #33 in Pricing quotes, #35 in Pricing optimization, #65 in PricingSep 7, 2026: #27 in Pricing quotes, #30 in Pricing optimization, #64 in PricingSep 8, 2026: #25 in Pricing quotes, #27 in Pricing optimizationSep 9, 2026: #24 in Pricing quotes, #25 in Pricing optimization, #64 in PricingSep 10, 2026: #22 in Pricing quotes, #25 in Pricing optimization, #67 in PricingSep 11, 2026: #23 in Pricing quotes, #27 in Pricing optimization, #67 in PricingSep 12, 2026: #25 in Pricing quotes, #29 in Pricing optimization, #68 in PricingSep 13, 2026: #24 in Pricing quotes, #29 in Pricing optimization, #68 in PricingSep 14, 2026: #24 in Pricing quotes, #27 in Pricing optimization, #68 in PricingSep 15, 2026: #27 in Pricing quotes, #30 in Pricing optimization, #67 in PricingSep 17, 2026: #28 in Pricing quotes, #32 in Pricing optimization, #68 in PricingSep 19, 2026: #18 in Pricing quotes, #28 in Pricing optimization, #66 in PricingSep 20, 2026: #16 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 21, 2026: #16 in Pricing quotes, #27 in Pricing optimization, #67 in PricingSep 22, 2026: #16 in Pricing quotes, #27 in Pricing optimization, #67 in PricingSep 23, 2026: #16 in Pricing quotes, #27 in Pricing optimization, #67 in PricingSep 24, 2026: #16 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 25, 2026: #15 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 26, 2026: #15 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 27, 2026: #15 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 28, 2026: #15 in Pricing quotes, #26 in Pricing optimization, #67 in PricingSep 29, 2026: #15 in Pricing quotes, #27 in Pricing optimization, #67 in PricingSep 30, 2026: #16 in Pricing quotes, #26 in Pricing optimization, #66 in PricingOct 1, 2026: #16 in Pricing quotes, #25 in Pricing optimization, #66 in PricingOct 2, 2026: #14 in Pricing quotes, #24 in Pricing optimization, #66 in PricingOct 3, 2026: #14 in Pricing quotes, #20 in Pricing optimization, #66 in PricingOct 4, 2026: #14 in Pricing quotes, #22 in Pricing optimization, #66 in PricingOct 5, 2026: #14 in Pricing quotes, #22 in Pricing optimization, #66 in PricingOct 6, 2026: #10 in Pricing quotes, #19 in Pricing optimization, #65 in PricingOct 7, 2026: #10 in Pricing quotes, #19 in Pricing optimization, #65 in PricingOct 8, 2026: #10 in Pricing quotes, #19 in Pricing optimization, #65 in PricingOct 9, 2026: #10 in Pricing quotes, #19 in Pricing optimization, #65 in PricingOct 10, 2026: #10 in Pricing quotes, #20 in Pricing optimization, #65 in PricingOct 11, 2026: #11 in Pricing quotes, #18 in Pricing optimization, #64 in PricingOct 12, 2026: #10 in Pricing quotes, #18 in Pricing optimization, #64 in PricingOct 13, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 14, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 15, 2026: #10 in Pricing quotes, #16 in Pricing optimization, #64 in PricingOct 16, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 17, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 18, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 19, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 20, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 21, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 22, 2026: #11 in Pricing quotes, #17 in Pricing optimizationOct 23, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #64 in PricingOct 24, 2026: #10 in Pricing quotes, #19 in Pricing optimization, #64 in PricingOct 25, 2026: #16 in Pricing quotes, #22 in Pricing optimization, #65 in PricingOct 31, 2026: #12 in Pricing quotes, #19 in Pricing optimization, #65 in PricingNov 1, 2026: #12 in Pricing quotes, #18 in Pricing optimization, #65 in PricingNov 2, 2026: #12 in Pricing quotes, #18 in Pricing optimization, #65 in PricingNov 4, 2026: #10 in Pricing quotes, #17 in Pricing optimization, #65 in PricingNov 5, 2026: #10 in Pricing quotes, #18 in Pricing optimization, #65 in PricingNov 6, 2026: #13 in Pricing quotes, #19 in Pricing optimization, #63 in PricingNov 7, 2026: #13 in Pricing quotes, #19 in Pricing optimization, #63 in PricingNov 8, 2026: #12 in Pricing quotes, #19 in Pricing optimization, #64 in Pricing
Pricing quotes#12 of 22915 places up since Sep 3, 2026Pricing optimization#19 of 38512 places up since Sep 3, 2026Pricing#64 of 4941 places up since Sep 3, 2026
Pay What You Want: daily Shopify App Store category position
DayPricing quotesPricing optimizationPricing
Sep 3, 2026#27#31#65
Sep 4, 2026#26#31#65
Sep 5, 2026#28#31#64
Sep 6, 2026#33#35#65
Sep 7, 2026#27#30#64
Sep 8, 2026#25#27—
Sep 9, 2026#24#25#64
Sep 10, 2026#22#25#67
Sep 11, 2026#23#27#67
Sep 12, 2026#25#29#68
Sep 13, 2026#24#29#68
Sep 14, 2026#24#27#68
Sep 15, 2026#27#30#67
Sep 17, 2026#28#32#68
Sep 19, 2026#18#28#66
Sep 20, 2026#16#26#67
Sep 21, 2026#16#27#67
Sep 22, 2026#16#27#67
Sep 23, 2026#16#27#67
Sep 24, 2026#16#26#67
Sep 25, 2026#15#26#67
Sep 26, 2026#15#26#67
Sep 27, 2026#15#26#67
Sep 28, 2026#15#26#67
Sep 29, 2026#15#27#67
Sep 30, 2026#16#26#66
Oct 1, 2026#16#25#66
Oct 2, 2026#14#24#66
Oct 3, 2026#14#20#66
Oct 4, 2026#14#22#66
Oct 5, 2026#14#22#66
Oct 6, 2026#10#19#65
Oct 7, 2026#10#19#65
Oct 8, 2026#10#19#65
Oct 9, 2026#10#19#65
Oct 10, 2026#10#20#65
Oct 11, 2026#11#18#64
Oct 12, 2026#10#18#64
Oct 13, 2026#10#17#64
Oct 14, 2026#10#17#64
Oct 15, 2026#10#16#64
Oct 16, 2026#10#17#64
Oct 17, 2026#10#17#64
Oct 18, 2026#10#17#64
Oct 19, 2026#10#17#64
Oct 20, 2026#10#17#64
Oct 21, 2026#10#17#64
Oct 22, 2026#11#17—
Oct 23, 2026#10#17#64
Oct 24, 2026#10#19#64
Oct 25, 2026#16#22#65
Oct 31, 2026#12#19#65
Nov 1, 2026#12#18#65
Nov 2, 2026#12#18#65
Nov 4, 2026#10#17#65
Nov 5, 2026#10#18#65
Nov 6, 2026#13#19#63
Nov 7, 2026#13#19#63
Nov 8, 2026#12#19#64

What merchants say about Pay What You Want

The verdict from its App Store reviews, and whether the merchants who leave them stay.

4.3

56 reviews · latest Nov 5, 2026

Star breakdown of 59 collected public ratings

  1. 5 ★81.4%
  2. 4 ★1.7%
  3. 3 ★3.4%
  4. 2 ★6.8%
  5. 1 ★6.8%

Pay What You Want review momentum

New reviews follow new installs, so a rising month is Pay What You Want winning merchants in public.

+2in the last 28 days

  1. October 2025: 1 reviews
  2. November 2025: 4 reviews
  3. December 2025: 4 reviews
  4. January 2026: 2 reviews
  5. March 2026: 1 reviews
  6. April 2026: 2 reviews
  7. May 2026: 1 reviews
  8. June 2026: 1 reviews
  9. August 2026: 1 reviews
  10. September 2026: 1 reviews
  11. October 2026: 1 reviews
  12. November 2026 so far: 1 reviews
Reviews added to the listing each month; the lighter bar is the month in progress.

What Pay What You Want charges

Free plan available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. 30-Days Free Trial

    Free

    • Access all core plan features
    • Apply to 1 Product
    • Free for all store plans
    • Support via Whatsapp Chat
  2. Core

    $4.99/month

    7-day free trial

    • 1 button animation for make an offer
    • 1 widget customization for offer display
    • All customers to checkout with max price
    • Apply on unlimited products & collection
    • Custom message alert for min & max price
  3. Spark

    $8.99/month

    7-day free trial

    • 3+ widget customization for offer displa
    • All Core plan included
    • Custom message alert for min & max price
    • Multiple make an offer button animation
    • Multiple widget customizations

Recent price changes

  1. Oct 8, 2026

    • Pricing

      Pricing plan removed +1 more

      Pricing plan removed

      Free — Free

      Pricing plan added

      30-Days Free Trial — Free

  2. Aug 20, 2026

    • Pricing

      Plan features updated +3 more

      Basic plan features updated

      Applicable to Basic Shopify PlanShow customizable Make an Offer Button

      Standard plan features updated

      Applicable to Standard Shopify PlanShow customizable make an offer button

      Advanced plan features updated

      Applicable to Advanced Shopify PlanShow customizable make an offer button

      +1 more change

Every edit Pay What You Want ships to its listing

Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.

  1. Sep 1, 2026

    • Pricing

      Free plan +7 more

      Free plan

      NoYes

      Pricing plan removed

      Basic — $4.99/month · 7-day free trial

      Pricing plan removed

      Standard — $6.99/month · 7-day free trial

      +5 more changes

  2. Jul 13, 2026

    • Media

      Media gallery updated

      Media gallery updated

      5 added, 4 removed — “pay what you want app”

  3. Jun 10, 2026

    • Media

      Media gallery updated

      Media gallery updated

      5 added, 6 removed — “pay what you want app”

Follow Pay What You Want

Its price moves, rewritten copy, new screenshots and the stores that install or drop it, in one email a week. Free, no account.

How Pay What You Want sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“With the Pay What You Want app, Give a free hand to customers who can make an offer & donation”

What it does

A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic… Read the full description

Works with 1 apps and tools

  • Digital Download Products

Features it lists

Customization
Buttons
Pricing rules
Convert quote to order · Custom rules · Hide price
Pricing management
Custom pricing · Price matching · Pricing rules

Screenshots and video

Pay What You Want listing facts

Developer
Extendons
Launched
September 1, 2020
Shopify rank
#12 in Pricing quotes#19 in Pricing optimization#64 in Pricing
Languages
English
Badge
Built for Shopify
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Compare Pay What You Want

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to Pay What You Want

Apps merchants weigh against Pay What You Want, with their own detected stores and ratings.

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows Pay What You Want on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. 176

    storefronts running Pay What You Want now

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels Pay What You Want loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. 3

    removals caught in the last 28 days

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls Pay What You Want leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about Pay What You Want

Straight answers from the same data as the rest of this page. The full store list answers the rest.

Get the store list

How many Shopify stores use Pay What You Want?

Shoplist detects Pay What You Want on 176 Shopify storefronts. The count comes from repeat crawls of public storefronts, so it moves as stores install and remove the app.

Which Shopify brands use Pay What You Want?

This page lists the top 10 by traffic. A free Shoplist account previews the full list with filters for category, country and traffic, and credits open every row of all 176 stores.

What apps do Pay What You Want stores also use?

Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, and Printful: Print on Demand run on the most Pay What You Want stores. The full co-install list shows every app those stores run, ranked by how many share it.

Can I export the stores using Pay What You Want?

Yes. A free account opens the first stores with filters and contact availability. Paid plans export every store running Pay What You Want to CSV and alert you when stores install or remove it.

How does Shoplist detect Pay What You Want?

Shoplist crawls public Shopify storefronts and matches the code Pay What You Want loads on each one. A store counts once that evidence is found and drops out when it disappears. It is evidence from the storefront itself, not a customer list from the developer.

Start with the newest stores running Pay What You Want, named and dated.

Filter by category, country, and traffic, see contact availability, and get alerted when stores install or leave.

Get the store listSee pricingFree plan available.