Magical Make an Offer vs Pay What You Want
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Magical Make an Offer is detected on 2.9× as many Shopify stores as Pay What You Want: 511 vs 176 as of Nov 8, 2026.
- On the Shopify App Store: Magical Make an Offer 4.7 from 170 reviews and Pay What You Want 4.3 from 56 reviews.
- Only Pay What You Want lists a free plan. Paid plans start at $9/month for Magical Make an Offer and $4.99/month for Pay What You Want.
- Magical Make an Offer lists 22 features Pay What You Want’s listing doesn’t mention, including Admin alerts, Analytics, Auto-approve.
Head to head
Don’t miss out on a sale because of price…
Increases sales by accepting what customers are willing to pay
- United States
- United Kingdom
- Canada
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Auto-accept, decline, and counter rules
- · Best when selling under $2K/month
- · Customize forms and email notifications
- · For stores getting started with offers
- · Offer buttons, banners, and exit popups
- · Product and order eligibility rules
Growth
- · Best when selling $2K-$20K/month
- · Everything in Starter
- · For growing stores that want lower fees
Power
- · Best when selling $20K+/month
- · Everything in Starter
- · For high-volume stores that want no fees
30-Days Free Trial
- · Access all core plan features
- · Apply to 1 Product
- · Free for all store plans
- · Support via Whatsapp Chat
Core
- · 1 button animation for make an offer
- · 1 widget customization for offer display
- · All customers to checkout with max price
- · Apply on unlimited products & collection
- · Custom message alert for min & max price
- · Easy storewide rule-based management
Spark
- · 3+ widget customization for offer displa
- · All Core plan included
- · Custom message alert for min & max price
- · Multiple make an offer button animation
- · Multiple widget customizations
- · One-on-one onboarding Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLet customers make an offer, name their price, or pay what they want on any product, cart, or order. Add offer buttons, banners, inline forms, and exit popups to collect best offers. Customers bargain on one item, multiple products, or full cart. Negotiate manually or set rules to auto-accept, decline, or counter. Track all offers, counteroffers, and conversion with analytics.
A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic pricing based on each customer’s willingness to pay. Compatible with all free and premium themes.
- Add a Make an Offer button, banner, inline form, and exit popup to your products
- Set rules to automatically accept, decline or make counteroffers
- Customizable notifications and countering options to improve negotiation
- Customize messages and style to fit your brand
- Enable PWYW to allow Customers to name their price
- Create a price range to set limits
- Add an “Ask Your Price/Make an Offer” button
- Make an offer give a free hand to audience with easy donation process
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magical Make an Offer |  Pay What You Want |
|---|---|---|
| Detected stores | 511(ahead) | 176 |
| Net store change, 28 days | −4 | +3 |
| Stores added, 28 days | 15(ahead) | 6 |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Home & Garden | Media, Apparel & Accessories, Services |
| Top store countries | United States, United Kingdom, Canada | United States, Canada, Australia |
Reviews
| Measure | Magical Make an Offer | Pay What You Want |
|---|---|---|
| App Store rating | 4.7 ★(ahead) | 4.3 ★ |
| App Store reviews | 170(ahead) | 56 |
| New reviews, 28 days | 2 | 2 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Magical Make an Offer | Pay What You Want |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month | $4.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Magical Make an Offer | Pay What You Want |
|---|---|---|
| Shopify category rank | #18 | #12(ahead) |
| Shopify App Charts | #7 in Pricing quotes | #19 in Pricing quotes |
| Built for Shopify | Yes | Yes |
| Launched | Nov 6, 2015 | Sep 1, 2020 |
| Languages | 1 | 1 |
| Developer | Magical Apps | Extendons |
FAQ
Magical Make an Offer and Pay What You Want: common questions
- Which is more popular, Magical Make an Offer or Pay What You Want?
- Magical Make an Offer is detected on 2.9× as many Shopify stores as Pay What You Want: 511 vs 176 as of Nov 8, 2026.
- Is Magical Make an Offer or Pay What You Want cheaper?
- Only Pay What You Want lists a free plan. Paid plans start at $9/month for Magical Make an Offer and $4.99/month for Pay What You Want. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magical Make an Offer or Pay What You Want?
- On the Shopify App Store: Magical Make an Offer 4.7 from 170 reviews and Pay What You Want 4.3 from 56 reviews.
- What features does each app list that the other doesn’t?
- Magical Make an Offer lists 22 the others don’t mention, such as Admin alerts, Analytics, Auto-approve, Auto-decline. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.