About this app
Launched: Nov 28, 2025, 12:00:00 AM
Capture post purchase survey insights to sharpen attribution, improve CX and make smart improvements
Pathlight lets you create flexible post purchase surveys with a wide range of question types, AI-powered translations, and precise targeting. Use ready-made templates for attribution, CRO, NPS, demographics, gifting, and more. Use the collected zero-party data to gain insights with real-time analytics, and deep filters to understand attribution, CX, and buyer intent. Integrate with Klaviyo, GA, GTM, and Shopify Flow, and collect insights across the Online Store and POS.
- Launch your first post purchase survey in 5 minutes with a customizable template
- Target customers by recurrence, tags, products, location, order value, or LTV.
- Clean, intuitive UI designed for quick setup and easy daily use.
- Track views, response rate, revenue and AOV for each answer, filter and export.
- Integrate with your favorite tools and platforms to sync answers and data.
Features
Form customization
Conditional logic
Custom styles
Embedded forms
File upload
Templates
Real-time editing
Multi-language
Survey types
Customer satisfaction
Market research
Net Promoter Score (NPS)
Product feedback
Post-purchase
Attribution
Submission management
SMS
Email
Data export
Analytics
Customer segments
Customer behavior
Real-time tracking
Activity tracking
Event tracking
Segmentation
Lifetime value (LTV)
Cohort analysis
Marketing and sales
Marketing attribution
Checkout analytics
ROAS
Funnel analysis
Pixel tracking
Visuals and reports
Analytics dashboard
Custom reports
Data export
Historical analysis
Pricing Plans
Free
Free
- 1 active survey
- 3 questions per survey
- 100 answers per month
- 1 language translation (powered by AI)
- target new or returning customers
- free templates
- single-choice or multi-choice questions
- 24h support
Basic
19
- 5 active surveys
- 10 questions per survey
- 1,000 answers per month
- 5 language translations (powered by AI)
