SE: Option Price Calculator vs Variant Option Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Variant Option Product Options is detected on 23× as many Shopify stores as SE: 5,416 vs 231 as of Nov 13, 2026.
- On the Shopify App Store: SE 4.6 from 53 reviews and Variant Option Product Options 4.6 from 635 reviews.
- Both list a free plan. Paid plans start at $14.99/month for SE and $9.99/month for Variant Option Product Options.
- SE lists 8 features Variant Option Product Options’s listing doesn’t mention, including Dates, Dimensions, Dynamic pricing.
Head to head
Product Pricing by Formula & Price Table | Unlimited Options
custom product personalize product variant,color swatch,upload
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Trial
- · All Ultra Features free for 14 days
- · Always free for stores on a develop plan
Basic
- · Change Product Image
- · Dimension Based Pricing
- · Easy Styling
- · Price Adjustment by Value
- · Pricing Tables
- · Swatch Option
Pro
- · Basic Plan +
- · Conditional Logic
- · Lookup Tables
- · Multi-Select
- · Option Formulas
- · Option Set Formula
Elite
- · Calculate Quantity and Weight by Formula
- · Discounts
- · Display Calculations as Text
- · Math Functions
- · Metadata variables
- · Pro Plan +
Starter Plan
- · Limited to 1 Product
- · Unlimited Product Options
- · buttons, image/ color swatches
- · checkboxes, radio buttons
- · long and short text boxes
- · multi-select settings
Basic Plan
- · * Free for Development Stores
- · Unlimited Product Options:
- · Unlimited Products
- · buttons, image/ color swatches
- · checkboxes, radio buttons
- · long and short text boxes
Advanced
- · * Free for Development Stores
- · Conditional Logic
- · Duplicate tool
- · Everything in the Basic Plan
- · Price Add-ons
- · Unlimited Product Options
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePerfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks.
Advanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants.
- Price custom & measurement-based products more accurately than your competition
- Use pricing tables and formulas for more dynamic & accurate option pricing.
- Use product & variant metafields as variables in your calculations and formulas.
- Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more.
- color swatches custom text box, radio button, checkbox, photo upload photo
- variations textboxes upload image upload file product addon product personalizer
- Infinite Product Options and Customizer, custom variant image swatch
- custom product builder, VO product add ons infinite, options for product variant
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SE |  Variant Option Product Options |
|---|---|---|
| Detected stores | 231 | 5,416(ahead) |
| Net store change, 28 days | +1 | −33 |
| Stores added, 28 days | 3 | 47(ahead) |
| Big-brand share | Not enough data | 11% |
| Top store categories | Home & Garden, Hardware, Business & Industrial | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | SE | Variant Option Product Options |
|---|---|---|
| App Store rating | 4.6 ★ | 4.6 ★ |
| App Store reviews | 53 | 635(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 49% |
Pricing
| Measure | SE | Variant Option Product Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $14.99/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | SE | Variant Option Product Options |
|---|---|---|
| Shopify category rank | #88 | #54(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 in Product variants |
| Built for Shopify | Yes | Yes |
| Launched | May 27, 2022 | Feb 22, 2017 |
| Languages | 106 | 1 |
| Developer | SE: Strategic Edge | Relentless Apps |
FAQ
SE and Variant Option Product Options: common questions
- Which is more popular, SE or Variant Option Product Options?
- Variant Option Product Options is detected on 23× as many Shopify stores as SE: 5,416 vs 231 as of Nov 13, 2026.
- Is SE or Variant Option Product Options cheaper?
- Both list a free plan. Paid plans start at $14.99/month for SE and $9.99/month for Variant Option Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SE or Variant Option Product Options?
- On the Shopify App Store: SE 4.6 from 53 reviews and Variant Option Product Options 4.6 from 635 reviews.
- What features does each app list that the other doesn’t?
- SE lists 8 the others don’t mention, such as Dates, Dimensions, Dynamic pricing, Preview. Variant Option Product Options lists 4 the others don’t mention, such as Gift wrap, In-stock display, Manual updates, Stock availability. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.